M&A Deal Summary

Mediaocean Acquires PIN Systems

On September 16, 2019, Mediaocean acquired software company PIN Systems

Acquisition Highlights
  • This is Mediaocean’s 5th transaction in the Software sector.
  • This is Mediaocean’s 1st transaction in Malaysia.

M&A Deal Summary

Date 2019-09-16
Target PIN Systems
Sector Software
Buyer(s) Mediaocean
Deal Type Add-on Acquisition

Target

PIN Systems

Kuala Lumpur, Malaysia
PIN Systems is a media management software provider.

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Buyer(S) 1

Buyer

Mediaocean

New York, New York, United States

Category Company
Founded 1967
Sector Software
Employees1,500
DESCRIPTION

Mediaocean is a mission-critical platform for omnichannel advertising connecting brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean was founded in 1967 and is based in New York City.


DEAL STATS #
Overall 6 of 13
Sector: Software M&A 5 of 10
Type: Add-on Acquisition M&A Deals 5 of 12
Country: Malaysia M&A 1 of 1
Year: 2019 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-16 Zanthuu

Shanghai, China

Zanthuu is a media management software provider with existing holding company agency relationships in China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-29 MBS Group

Paris, France

MBS Group is a media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting. MBS Group is based in Paris, France.

Buy -