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  6. Mediaocean Acquires Donovan Data Systems

M&A Deal Summary

Mediaocean Acquires Donovan Data Systems

On February 29, 2012, Mediaocean acquired software company Donovan Data Systems

Acquisition Highlights
  • This is Mediaocean’s 1st transaction in the Software sector.
  • This is Mediaocean’s 1st transaction in the United States.
  • This is Mediaocean’s 1st transaction in New York.

M&A Deal Summary
Date 2012-02-29
Target Donovan Data Systems
Sector Software
Buyer(s) Mediaocean
Deal Type Merger
Advisor(s) LUMA Partners (Financial)

Target

Donovan Data Systems

New York, New York, United States
Donovan Data Systems (DDS) is the advertising industry’s leading systems and software provider.

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Buyer(S) 1

Buyer

Mediaocean

New York, New York, United States
Category Company
Founded 1967
Sector Software
Employees1,500
DESCRIPTION

Mediaocean is a mission-critical platform for omnichannel advertising connecting brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean was founded in 1967 and is based in New York City.

DEAL STATS #
Overall 1 of 13
Sector: Software M&A 1 of 10
Type: Merger M&A Deals 1 of 1
State: New York M&A 1 of 5
Country: United States M&A 1 of 7
Year: 2012 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-14 BCC AdSystems Pty

Gladesville, Australia

BCC AdSystems Pty Ltd. is a developer, supplier and supporter of software for the advertising, marketing and media industries.

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Mergr

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