M&A Deal Summary |
|
|---|---|
| Date | 2016-01-14 |
| Target | BCC AdSystems Pty |
| Sector | Software |
| Buyer(s) | Mediaocean |
| Deal Type | Add-on Acquisition |
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| Category | Company |
|---|---|
| Founded | 1967 |
| Sector | Software |
| Employees | 1,500 |
Mediaocean is a mission-critical platform for omnichannel advertising connecting brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean was founded in 1967 and is based in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 2 of 13 |
| Sector: Software M&A | 2 of 10 |
| Type: Add-on Acquisition M&A Deals | 1 of 12 |
| Country: Australia M&A | 1 of 1 |
| Year: 2016 M&A | 1 of 3 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2012-02-29 |
Donovan Data Systems
New York, New York, United States Donovan Data Systems (DDS) is the advertising industry’s leading systems and software provider. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2016-05-19 |
ColSpace
New York, New York, United States ColSpace Corp. is a producer of cloud-based media management software. Its core product, MMP (Media Management Platform), helps agencies and advertisers easily and effectively manage their media planning, workflow, and reporting in a shared online community. |
Buy | - |
