M&A Deal Summary

Medallia Acquires Decibel Insight

On March 4, 2021, Medallia acquired information technology company Decibel Insight for 160M USD

Acquisition Highlights
  • This is Medallia’s 3rd transaction in the Information Technology sector.
  • This is Medallia’s largest (disclosed) transaction.
  • This is Medallia’s 3rd transaction in the United Kingdom.

M&A Deal Summary
Date 2021-03-04
Target Decibel Insight
Sector Information Technology
Buyer(s) Medallia
Deal Type Add-on Acquisition
Deal Value 160M USD

Target

Decibel Insight

London, United Kingdom
Decibel Insight Ltd. is a provider of customer experience and engagement platform will seamlessly include always-on, unsolicited digital feedback, providing a single view of all customers and prospective customers at every point of their journey across all channels. Decibel Insight is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Medallia

Pleasanton, California, United States
Category Company
Founded 2001
Sector Internet Software and Services
Revenue 477M USD (2021)
DESCRIPTION

Medallia is a provider of cloud based platform captures billions of experience signals across interactions including all voice, video, digital, IOT, social media and corporate messaging tools. Medallia was founded in 2001 and is based in Pleasanton, California.

DEAL STATS #
Overall 11 of 15
Sector (Information Technology) 3 of 3
Type (Add-on Acquisition) 11 of 15
Country (United Kingdom) 3 of 4
Year (2021) 2 of 3
Size (of disclosed) 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-24 CheckMarket

Turnhout, Belgium

CheckMarket provides a survey platform through a Software as a Service (SaaS) model that enables organizations to conduct insightful surveys and gain actionable feedback from customers, employees, and more. CheckMarket was founded in 2002 and is based in Turnhout, Belgium.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-23 Fields Research

Cincinnati, Ohio, United States

Fields Healthcare Research is a second-generation, family-owned, and operated data collection company specializing in inpatient healthcare experience research. Fields Research was established in 1973 and is headquartered in Cincinnati, Ohio.

Buy -
Mergr

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