Add-on Acquisition • Consumer Products

Mayfair Equity Partners Exits Tangle Teezer

On December 11, 2024, Societe BIC invested in consumer products company Tangle Teezer from Mayfair Equity Partners for 200M EUR

Investment Context
  • This is Societe BIC’s 3rd transaction in the Consumer Products sector.
  • This is Societe BIC’s largest (disclosed) transaction.
  • This is Societe BIC’s 1st transaction in the United Kingdom.

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Investment Summary

Date December 11, 2024
Target Tangle Teezer
Sector Consumer Products
Investor(s) Societe BIC
Sellers(s) Mayfair Equity Partners
Deal Type Add-on Acquisition
Deal Value 200M EUR

Target Company

Tangle Teezer

London, United Kingdom
Tangle Teezer is a haircare brand that produces a range of innovative detangling, blow-drying and styling hairbrushes famous for their unique teeth technology and innovative design. Tangle Teezer was founded in 2007 and is based in London, England.
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Investor Overview 1

Investor

Societe BIC

Clichy, France

Category Company
Founded 1944
Sector Consumer Products
Employees13,000
Revenue 2.2B EUR (2024)
DESCRIPTION
Bic product display at a Walgreens pharmacy in Duluth, Minnesota.
Bic product display at a Walgreens pharmacy in Duluth, Minnesota.

Societe BIC is a manufacturer of office supplies, stationery, lighters, and razors. Societe BIC was founded in 1944 and is based in Clichy, France.


Deal Context for Investor #
Overall 3 of 3
Sector: Consumer Products 3 of 3
Type: Add-on Acquisition 3 of 3
Country: United Kingdom 1 of 1
Year: 2024 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-15 Pimaco Autoadesivos

Rio de Janeiro, Brazil

Pimaco Autoadesivos Ltda. is a domestic adhesive label manufacturer and distributor. Pimaco Autoadesivos is based in Rio de Janeiro, Brazil.

Sell R$40M

Seller Profile 1

SELLER

Mayfair Equity Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 2.0B GBP
Size Large
Type Sector Focused
DESCRIPTION

Mayfair Equity Partners is a private equity firm focused on buyout and growth capital investments in the technology, media, communications, and consumer sectors. Mayfair was formed in 2014 and is headquartered in London.


Deal Context for Seller #
Overall 8 of 8
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 6 of 6
Country: United Kingdom 7 of 7
Year: 2024 2 of 2
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-17 VG

Jersey, United Kingdom

VG is an independent provider of private wealth, corporate and fund administration services. The Company provides a wide range of services to a global client base of individuals, corporates and fund managers. VG was formed in 1982 and is based in Jersey, Channel Islands.

Buy -