M&A Deal Summary

Mayfair Equity Partners Acquires Seraphine

On December 31, 2020, private equity firm Mayfair Equity Partners acquired apparel/textiles company Seraphine from Bridgepoint for 50M GBP

Acquisition Highlights
  • This is Mayfair Equity Partners’ 1st transaction in the Apparel/Textiles sector.
  • This is Mayfair Equity Partners’ 4th largest (disclosed) transaction.
  • This is Mayfair Equity Partners’ 10th transaction in the United Kingdom.

M&A Deal Summary

Date 2020-12-31
Target Seraphine
Sector Apparel/Textiles
Buyer(s) Mayfair Equity Partners
Sellers(s) Bridgepoint
Deal Type Secondary Buyout
Deal Value 50M GBP
Advisor(s) Rothschild Global Advisory (Financial)
Mishcon de Reya (Legal)

Target

Seraphine

London, United Kingdom
Seraphine is a maternity wear brand that designs fashionable maternity clothes that are sold online to customers across the globe, supported by stores in major international cities. The business' deep design expertise and fashion credentials mean its products combine on-trend design with the more practical considerations unique to maternity wear. It operates in a niche distinct from both childcare product retailers and high street fashion chains and customers particularly value Seraphine's combination of style and practicality. Seraphine was formed in 2002 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Mayfair Equity Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 2.0B GBP
Size Large
Type Sector Focused
DESCRIPTION

Mayfair Equity Partners is a private equity firm focused on buyout and growth capital investments in the technology, media, communications, and consumer sectors. Mayfair was formed in 2014 and is headquartered in London.


DEAL STATS #
Overall 13 of 20
Sector: Apparel/Textiles M&A 1 of 1
Type: Secondary Buyout M&A Deals 4 of 7
Country: United Kingdom M&A 10 of 16
Year: 2020 M&A 3 of 3
Size (of disclosed) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-25 SuperAwesome

London, United Kingdom

SuperAwesome Ltd. is a provider of compliance-as-a-service tools that allows publishers and brands to focus on creating kids content internationally. SuperAwesome Ltd. was founded in 2012 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-16 Parcel2Go.com

Lancashire, United Kingdom

Parcel2Go.com operates a cost-effective online parcel delivery and international freight shipping service with sophisticated integrations into the world’s leading marketplaces, saving customers time as well as money. Parcel2Go offers access to the world’s leading courier services offering collection and delivery services throughout Britain, Europe, and countries across the world. Parcel2Go.com was founded in 1991 and is based in Lancashire, United Kingdom.

Sell -

Seller(S) 1

SELLER

Bridgepoint

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1984
PE ASSETS 75.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Bridgepoint is a large European private equity firm that invests in middle-market companies across a broad range of industries with an enterprise value of €200 - €1000 million. Prospective transaction situations include buyouts, buy-ins, growth financings, consolidations, and take privates. The firms invest in the range of €75 - €400 million transaction. Bridgepoint Development Capital specializes in investments in businesses valued up to a €150 million, taking equity stakes of between €10 million and €75 million. General sectors of interest include consumer products and services, retail, financial services, healthcare, media, technology, industrials, and business services. Bridgepoint was formed in 1984 and has offices in London, Frankfurt, Luxembourg, Madrid, Milan, Paris, Stockholm and Warsaw.


DEAL STATS #
Overall 94 of 112
Sector: Apparel/Textiles M&A 1 of 1
Type: Secondary Buyout M&A Deals 55 of 66
Country: United Kingdom M&A 44 of 50
Year: 2020 M&A 9 of 9
Size (of disclosed) 34 of 35
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-23 LOC Group

London, United Kingdom

LOC Group is an international provider of marine and engineering assurance services to the offshore oil & gas and marine markets. LOC Group was founded in 1979 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-20 Prescient

London, United Kingdom

Prescient is a provider of product strategy services to help its clients make better clinical and commercial decisions, resulting in enhanced outcomes for patients. Prescient works with many of the leading multinational pharmaceutical companies, as well as a growing number of emerging biotech and specialty pharmaceutical organizations. Prescient was founded in 2007 and is based in London, United Kingdom.

Buy -