M&A Deal Summary

Mason Wells Acquires Onyx Brands

On October 28, 2021, private equity firm Mason Wells acquired consumer products company Onyx Brands

Acquisition Highlights
  • This is Mason Wells’ 5th transaction in the Consumer Products sector.
  • This is Mason Wells’ 37th transaction in the United States.
  • This is Mason Wells’ 1st transaction in Arkansas.

M&A Deal Summary
Date 2021-10-28
Target Onyx Brands
Sector Consumer Products
Buyer(s) Mason Wells
Deal Type Buyout (LBO, MBO, MBI)

Target

Onyx Brands

Little rock, Arkansas, United States
Onyx Brands is a designer, marketer, and manufacturer of branded health & beauty and personal care products serving the retail and e-commerce channels. Onyx Brands was founded in 1990 and is based in Little rock, Arkansas.

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Buyer(S) 1

Buyer

Mason Wells

Milwaukee, Wisconsin, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 2.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Mason Wells is a private equity firm focused on middle-market buyout opportunities in the Midwest US. Mason Wells looks to invest in businesses operating in engineered products and services, outsourced business services, and specialty packaging. Target companies typically generate revenue of $25 to $300 million and EBITDA of at least $5 million. The Firm prefers businesses with high barriers to entry, limited customer concentration, and strong market positions. Mason Wells was originally formed 1982 as a subsidiary of Marshall & Ilsley Corporation and became an independent firm in 1998. Mason Wells is based in Milwaukee, Wisconsin.

DEAL STATS #
Overall 38 of 40
Sector (Consumer Products) 5 of 5
Type (Buyout (LBO, MBO, MBI)) 26 of 27
State (Arkansas) 1 of 1
Country (United States) 37 of 39
Year (2021) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-11 Ornua Ingredients North America

Whitehall, Wisconsin, United States

Ornua Ingredients North America is a manufacturer of custom analog and processed cheese ingredients and products for industrial, food service, and retail markets. Ornua Ingredients North America was founded in 1994 and is based in Whitehall, Wisconsin.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-10 Paragon Development System

Oconomowoc, Wisconsin, United States

Paragon Development System is an information technology integrator that provides hardware, software, and services to medium and large healthcare, government, education, and corporate customers that have enterprise-class IT infrastructures. Paragon Development System was founded in 1986 and is based in Oconomowoc, Wisconsin.

Sell -
Mergr

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