M&A Deal Summary

Marlin Equity Partners Acquires Hootsuite

On April 8, 2024, private equity firm Marlin Equity Partners acquired internet software and services company Hootsuite

Acquisition Highlights
  • This is Marlin Equity Partners’ 39th transaction in the Internet Software and Services sector.
  • This is Marlin Equity Partners’ 5th transaction in Canada.
  • This is Marlin Equity Partners’ 2nd transaction in British Columbia.

M&A Deal Summary

Date 2024-04-08
Target Hootsuite
Sector Internet Software and Services
Buyer(s) Marlin Equity Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Hootsuite

Vancouver, British Columbia, Canada
HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Hootsuite was founded in 2008 and is based in Vancouver, British Columbia.

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Buyer(S) 1

Buyer

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 8.5B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.


DEAL STATS #
Overall 114 of 116
Sector (Internet Software and Services) 39 of 40
Type (Buyout (LBO, MBO, MBI)) 30 of 30
State (British Columbia) 2 of 2
Country (Canada) 5 of 5
Year (2024) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-08 Talkwalker

Luxembourg, Luxembourg

Talkwalker is a social data intelligence company through cutting-edge technology it provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and enhances the speed and accuracy of business decision-making. Talkwalker’s state-of-the-art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs, and forums in 187 languages. Talkwalker was formed in 2009 and is based in Luxembourg.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-06 Inkling

San Francisco, California, United States

Inkling is an enterprise software platform for field operations management that helps customers drive superior operating performance. As more businesses put mobile devices in the hands of their field teams, the company's mission is to transform and improve the way field teams operate. With two complementary products that allow end-to-end delivery of both content and tasks, Inkling's platform drives increased success in the field while providing new levels of visibility into critical operating metrics. Inkling was founded in 2009 and is based in San Francisco, California.

Sell -