M&A Deal Summary |
|
|---|---|
| Date | 2022-03-24 |
| Target | Phoenix Marketing International |
| Sector | Marketing |
| Buyer(s) | MarketCast |
| Deal Type | Add-on Acquisition |
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| Category | Company |
|---|---|
| Founded | 1987 |
| Sector | Information Services |
MarketCast is a provider of marketing research services and data analytics for the global entertainment industry. Through a variety of services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide, and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, and focus groups, as well as a host of custom offerings including brand/franchise studies, post-release studies, and attitudes and usage studies.
| DEAL STATS | # |
|---|---|
| Overall | 6 of 6 |
| Sector (Marketing) | 1 of 1 |
| Type (Add-on Acquisition) | 5 of 5 |
| State (New York) | 2 of 2 |
| Country (United States) | 6 of 6 |
| Year (2022) | 2 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-01-26 |
Invoke
Waltham, Massachusetts, United States Invoke is a research and content testing platform that serves top video streaming services and broadcasters. Invoke’s content testing transforms how streaming and TV content is screened with fans prior to release. It leverages the speed and scale of cloud computing to recruit diverse audiences from broader demographics, geographies, and fandom cohorts and automates the process of analyzing their input and feedback. Invoke was founded in 1999 and is based in Waltham, Massachusetts. |
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