MarketCast - M&A Summary, Ownership, and Business Overview

Information ServicesCompany

MarketCast M&A Summary

MarketCast has acquired 6 companies of its own, including 3 in the last 5 years.

MarketCast has acquired in 5 different US states. The Company’s most targeted sectors include business services (34%) and internet software and services (17%).

MarketCast Ownership

Who owns MarketCast?

MarketCast is owned by Kohlberg & Company. It was acquired on October 25, 2016.

Is MarketCast PE-backed?

Yes. MarketCast is owned by private equity investor Kohlberg & Company.

Was MarketCast formerly PE-backed?

Yes. MarketCast was formerly owned by 3 private investors.

MarketCast Business Overview

Where is MarketCast headquartered?

MarketCast is headquartered in Los Angeles, California.

What sector is MarketCast in?

MarketCast is an information services company.

When was MarketCast founded?

MarketCast was founded in 1987.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity6
  • Total Sectors Invested 5
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1
  • M&A Advisors 2

MarketCast

MarketCast, Inc.

5700 Wilshire Boulevard Suite 120,
Los Angeles, California 90036
United States,
(323) 617-9100
www.mcast.com

MarketCast is a provider of marketing research services and data analytics for the global entertainment industry. Through a variety of services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide, and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, and focus groups, as well as a host of custom offerings including brand/franchise studies, post-release studies, and attitudes and usage studies.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # 3 1 - 2 - - 6
Sell (0.0/yr) # - - - - - - 0
  6

Most Recent M&A

Company Date Value Type
Research Horizons LLC 2022-03-24 - Add-on Acquisition
Rhinebeck, New York · www.phoenixmi.com
Invoke Solutions, Inc. 2022-01-26 - Add-on Acquisition
Waltham, Massachusetts · www.invoke.com
Deductive, Inc. 2020-09-23 - Add-on Acquisition
San Rafael, California · www.deductive.com
Turnkey Intelligence 2018-09-10 - Divestiture
Haddonfield, New Jersey · www.turnkeyintelligence.com
Fizziology LLC 2017-08-14 - Add-on Acquisition
Indianapolis, Indiana · www.fizziology.com
Insight Strategy Group 2015-08-12 - Add-on Acquisition
New York, New York · www.insightstrategygroup.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Business Services 2 (33%) - - -
Information Technology 1 (17%) - - -
Internet Software and Services 1 (17%) - - -
Marketing 1 (17%) - - -
Software 1 (17%) - - -
Total 6 - - -

By Geo

State/Country Buy Value Sell Value
United States 6 - - -
  New York 2 - - -
  New Jersey 1 - - -
  Massachusetts 1 - - -
  Indiana 1 - - -
  California 1 - - -
Total 6 - - -

Top M&A Advisors

Financial Deals
The Jordan, Edmiston Group, Inc. (JEGI)
 2
Legal Deals
Ropes & Gray
 2

M&A Connections

Deals
Acquired from
Strategic(s)
17%
1 (17%)

Company Summary

SECTOR

Information Services

Established

1987

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California Companies , Information Services Companies , United States Companies , California Information Services Companies , California Information Services with Acquisitions , California Information Services with Divestitures

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