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MarketCast Overview

Information ServicesCompany

Is MarketCast PE-backed?

Yes. MarketCast is owned by private equity investor Kohlberg & Company.

Was MarketCast formerly PE-backed?

Yes. MarketCast was formerly owned by 3 private investors.

Where is MarketCast headquartered?

MarketCast is headquartered in Culver City, California.

What sector is MarketCast in?

MarketCast is an information services company.

When was MarketCast founded?

MarketCast was founded in 1987.

MarketCast

MarketCast, Inc.

3532 Hayden Ave.,
Culver City, California 90232
United States,
(323) 617-9100
www.marketcast.com

MarketCast is a provider of marketing research services and data analytics for the global entertainment industry. Through a variety of services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide, and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, and focus groups, as well as a host of custom offerings including brand/franchise studies, post-release studies, and attitudes and usage studies. MarketCast was founded in 1987 and is based in Culver City, California.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.4/yr) # 4 - 2 - - - 6
Sell (0.0/yr) # - - - - - - 0
  6

Top M&A Advisors

Financial Deals
JEGI Clarity
 2
Legal Deals
Ropes & Gray
 2

Company Summary

SECTOR

Information Services

Established

1987


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