M&A Deal Summary

Markerstudy Acquires Brightside Insurance

On March 5, 2021, Markerstudy acquired insurance company Brightside Insurance from AnaCap

Acquisition Highlights
  • This is Markerstudy’s 6th transaction in the Insurance sector.
  • This is Markerstudy’s 5th transaction in the United Kingdom.

M&A Deal Summary

Date 2021-03-05
Target Brightside Insurance
Sector Insurance
Buyer(s) Markerstudy
Sellers(s) AnaCap
Deal Type Add-on Acquisition

Target

Brightside Insurance

Kent, United Kingdom
Brightside Insurance is an insurance broking business which distributes personal and commercial insurance products across UK, through both online and offline channels. Brightside Insurance was founded in 2001 and is based in Kent, United Kingdom.

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Buyer(S) 1

Buyer

Markerstudy

Kent, United Kingdom

Category Company
Founded 2001
Sector Insurance
DESCRIPTION

Markerstudy provides motor insurance products and complementary services. Markerstudy has developed a transformative technology platform, which enables superior efficiency, improved customer engagement and near real time continuous pricing improvements. Markerstudy was founded in 2001 and is based in Kent, United Kingdom.


DEAL STATS #
Overall 6 of 6
Sector: Insurance M&A 6 of 6
Type: Add-on Acquisition M&A Deals 5 of 5
Country: United Kingdom M&A 5 of 5
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-04 Lionheart Insurance Services

Birmingham, United Kingdom

Lionheart Insurance Services Ltd. is a provider of liability insurance, home insurance, car, van, motorbike, commercial insurance, working with an impressive list of insurers.

Buy -

Seller(S) 1

SELLER

AnaCap

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 2.7B EUR
Size Large
Type Sector Focused
DESCRIPTION

AnaCap Financial Partners is a specialist private equity firm focused on credit and direct investments in the financial services sector. AnaCap will consider opportunities throughout Europe and looks to partner with to build scalable and efficient businesses. Areas of interest include mortgage products, small-medium sized enterprise loans, insurance, factoring, healthcare receivables, debt collections, consumer credit, auto loans, and asset management. The Firm will consider funding both start-ups as well as existing businesses. AnaCap Financial Partners was formed in 2005 and is headquartered in London.


DEAL STATS #
Overall 11 of 15
Sector: Insurance M&A 3 of 4
Type: Add-on Acquisition M&A Deals 5 of 7
Country: United Kingdom M&A 7 of 8
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-06 Equa bank

Praha, Czech Republic

Equa bank offers simple, comprehensible, and transparent banking services for retail and business customers. Products include current and savings accounts with free maintenance, multi-currency debit cards, mortgages, term deposits, consumer loans, insurance, and business loans. Equa bank is based in Praha, Czech Republic.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-07 WebID

Berlin, Germany

WebID provides a range of digital identification solutions for Know Your Customer (“KYC”) purposes, such as identification via video call, online banking, artificial intelligence, as well as qualified electronic signature (“QES”) solutions for E-Signing to financial institutions and large corporates across Germany, via its modular IT platform, Global Trust Technology Platform (“GTTP”). WebID was founded in 2012 and is based in Berlin, Germany.

Buy -