Add-on Acquisition • Internet Software and Services

Magnite Acquires streamr.ai

On September 9, 2025, Magnite acquired internet software and services company streamr.ai

Acquisition Context
  • This is Magnite’s 8th transaction in the Internet Software and Services sector.
  • This is Magnite’s 10th transaction in the United States.

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M&A Deal Summary

Date September 9, 2025
Target streamr.ai
Sector Internet Software and Services
Buyer(s) Magnite
Deal Type Add-on Acquisition

Target Company

streamr.ai

United States
streamr.ai is a platform specializing in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs)—a large and growing revenue opportunity for CTV publishers.
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Buyer Overview 1

Buyer

Magnite

New York, New York, United States

Category Company
Founded 2007
Sector Internet Software and Services
Employees911
Revenue 668M USD (2024)
DESCRIPTION

Magnite is an operator of a sell-side advertising platform. Publishers use Magnite technology to monetize their content across all screens and formats, including desktop, mobile, audio, and CTV. Magnite was founded in 2007 and is based in New York.


Deal Context for Buyer #
Overall 12 of 12
Sector: Internet Software and Services 8 of 8
Type: Add-on Acquisition 10 of 10
Country: United States 10 of 10
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-05 SpotXchange

Broomfield , Colorado, United States

SpotXchange, Inc. is a video advertising platform offering premium publishers holistic yield management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. SpotXchange was founded in 2007 and is based in Broomfield, Colorado.

Buy $1.2B