Magnite - M&A Summary and Business Overview

Internet Software And ServicesCompany

Magnite M&A Summary

Magnite has acquired 11 companies, including 3 in the last 5 years.

Magnite’s largest acquisition to date was in 2021, when it acquired SpotXchange for $1.2B. Magnite has acquired in 5 different US states, and 2 countries. The Company’s most targeted sectors include internet software and services (64%) and software (19%).

Magnite Business Overview

Where is Magnite headquartered?

Magnite is headquartered in New York, New York.

What is Magnite’s revenue?

Magnite disclosed revenue of 620M USD for 2023 and 577M USD for 2022.

How many employees does Magnite have?

Magnite has 911 employees.

What sector is Magnite in?

Magnite is an internet software and services company.

When was Magnite founded?

Magnite was founded in 2007.

M&A Summary

  • M&A Total Activity11
    • M&A Buy Activity11
  • Total Sectors Invested 4
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1
  • M&A Advisors 4

Magnite

Magnite, Inc.

1250 Broadway 15th Floor,
New York, New York 10001
United States,
(212) 243-2769
www.magnite.com

Magnite is an operator of a sell-side advertising platform. Publishers use magnite technology to monetize their content across all screens and formats—including desktop, mobile, audio, and CTV. Magnite was founded in 2007 and is based in New York.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 10 - 1 - - - 11
vol $172M $1.2B $1.3B
Sell (0.0/yr) # - - - - - - 0
  11

Most Recent M&A

Company Date Value Type
SpotXchange, Inc. 2021-02-05 1.2B USD Divestiture
Broomfield , Colorado · www.spotxchange.com
Telaria, Inc. 2019-12-19 - Merger
New York, New York · www.telaria.com
RTK.io, Inc. 2019-10-21 11M USD Add-on Acquisition
New York, New York · www.rtk.io
nToggle, Inc. 2017-07-17 39M USD Add-on Acquisition
Boston, Massachusetts · www.ntoggle.com
Chango, Inc. 2015-04-27 122M USD Add-on Acquisition
Toronto, Ontario · www.chango.com
iSocket, Inc. 2014-11-17 - Add-on Acquisition
San Francisco, California · www.isocket.com
Shiny, Inc. 2014-11-17 - Add-on Acquisition
Toronto, Ontario · www.shinyads.com
MobSmith, Inc. 2012-05-23 - Add-on Acquisition
San Francisco, California · www.mobsmith.com
FOX Audience Network, Inc. 2010-11-01 - Add-on Acquisition
Santa Monica, California · www.foxaudiencenetwork.com
SiteScout Corp. 2010-05-25 - Add-on Acquisition
Seattle, Washington
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 7 (64%) 122M (9%) - -
Software 2 (18%) 39M (3%) - -
Information Technology 1 (9%) 11M (1%) - -
Marketing 1 (9%) 1.2B (87%) - -
Total 11 $1.3B - -

By Geo

State/Country Buy Value Sell Value
United States 9 1.2B - -
  California 3 - - -
  Washington 2 - - -
  New York 2 11M - -
  Massachusetts 1 39M - -
  Colorado 1 1.2B - -
Canada 2 122M - -
  Ontario 2 122M - -
Domestic 9 (82%) 1.2B (91%) - -
Cross-border 2 (18%) 122M (9%) - -
Total 11 $1.3B - -

Top M&A Advisors

Financial Deals
LUMA Partners LLC
 2
Goldman Sachs
 1
Needham & Co. LLC
 1
Legal Deals
Gibson, Dunn & Crutcher
 2

Deal Values

buy # Total
> $1B 1 $1.2B
$100M to $1B 1 $122M
< $100M 2 $50M
TOTAL $1.3B
Largest SpotXchange, Inc.
$1.2B (2021-02-05)

M&A Connections

Deals
Acquired from
Strategic(s)
9%
1 (9%)

Company Summary

SECTOR

Internet Software and Services

Revenue

620   8% 2023
577   24% 2022
468   111% 2021
222   43% 2020
156   26% 2019
124   20% 2018
155   2017
(millions of USD) Show More Show Less

Employees

911

Established

2007

Public

NASDAQ: MGNI

Former Name

Rubicon Project, Inc.

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