M&A Deal Summary

Magnite Acquires SpotXchange

On February 5, 2021, Magnite acquired marketing company SpotXchange from RTL Group for 1.2B USD

Acquisition Highlights
  • This is Magnite’s 1st transaction in the Marketing sector.
  • This is Magnite’s largest (disclosed) transaction.
  • This is Magnite’s 9th transaction in the United States.
  • This is Magnite’s 1st transaction in Colorado.

M&A Deal Summary
Date 2021-02-05
Target SpotXchange
Sector Marketing
Buyer(s) Magnite
Sellers(s) RTL Group
Deal Type Divestiture
Deal Value 1.2B USD

Target

SpotXchange

Broomfield , Colorado, United States
SpotXchange, Inc. is a video advertising platform offering premium publishers holistic yield management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. SpotXchange was founded in 2007 and is based in Broomfield, Colorado.

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Buyer(S) 1

Buyer

Magnite

New York, New York, United States
Category Company
Founded 2007
Sector Internet Software and Services
Employees911
Revenue 620M USD (2023)
DESCRIPTION

Magnite is an operator of a sell-side advertising platform. Publishers use magnite technology to monetize their content across all screens and formats—including desktop, mobile, audio, and CTV. Magnite was founded in 2007 and is based in New York.

DEAL STATS #
Overall 11 of 11
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Colorado) 1 of 1
Country (United States) 9 of 9
Year (2021) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-19 Telaria

New York, New York, United States

Telaria is a provider of a full spectrum of video ad software products and services including premium programmatic buying and selling and analytics that connect the two. Tremor Video was founded in 2005 and is based in New York, New York.

Buy -

Seller(S) 1

SELLER

RTL Group

Luxembourg, Luxembourg
Category Company
Founded 1924
Sector Media
Employees17,732
Revenue 6.2B EUR (2023)
DESCRIPTION

RTL Group is an entertainment company. RTL Group was founded in 1924 and is headquartered in Luxembourg City.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 2
State (Colorado) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-11 VideoAmp

Los Angeles, California, United States

VideoAmp is an operator of software and data company that develops technology to enable advertisers and media owners to transact seamlessly across devices. VideoAmp was founded in 2014 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-01 RTL Croatia

Zagreb, Croatia

RTL Croatia is a provider of television broadcasting services in Croatia. RTL Croatia is based in Zagreb, Croatia.

Sell -
Mergr

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