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M&A Deal Summary

Magnite Acquires Shiny

On November 17, 2014, Magnite acquired internet software and services company Shiny

Acquisition Highlights
  • This is Magnite’s 6th transaction in the Internet Software and Services sector.
  • This is Magnite’s 1st transaction in Canada.
  • This is Magnite’s 1st transaction in Ontario.

M&A Deal Summary
Date 2014-11-17
Target Shiny
Sector Internet Software and Services
Buyer(s) Magnite
Deal Type Add-on Acquisition

Target

Shiny

Toronto, Ontario, Canada
Shiny Ads provides an end-to-end programmatic direct advertising platform for digital publishers to sell more premium inventory for increased revenues and profits. By automating the process for advertisers of all sizes, Shiny Ads allows the direct sales team to focus on more complex ad buys and close more deals.

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Buyer(S) 1

Buyer

Magnite

New York, New York, United States
Category Company
Founded 2007
Sector Internet Software and Services
Employees911
Revenue 668M USD (2024)
DESCRIPTION

Magnite is an operator of a sell-side advertising platform. Publishers use Magnite technology to monetize their content across all screens and formats, including desktop, mobile, audio, and CTV. Magnite was founded in 2007 and is based in New York.

DEAL STATS #
Overall 6 of 12
Sector: Internet Software and Services M&A 6 of 8
Type: Add-on Acquisition M&A Deals 6 of 10
State: Ontario M&A 1 of 2
Country: Canada M&A 1 of 2
Year: 2014 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-17 iSocket

San Francisco, California, United States

iSocket is a fast-moving technology company provides a software services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-27 Chango

Toronto, Ontario, Canada

Chango, Inc. is a programmatic advertising company, purpose-built for the marketer. Chango uses exclusive intent data and technology to create relevant and timely advertising campaigns that produce rich customer insights.

Buy $122M
Mergr

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