M&A Deal Summary

Madison Logic Acquires BBN Networks

On March 2, 2015, Madison Logic acquired marketing company BBN Networks

Acquisition Highlights
  • This is Madison Logic’s 1st transaction in the Marketing sector.
  • This is Madison Logic’s 1st transaction in the United States.
  • This is Madison Logic’s 1st transaction in Maryland.

M&A Deal Summary
Date 2015-03-02
Target BBN Networks
Sector Marketing
Buyer(s) Madison Logic
Deal Type Add-on Acquisition

Target

BBN Networks

Linthicum, Maryland, United States
BBN Networks, Inc. is a provider in the B2B advertising space. BBN Networks, Inc. was established in 2008 and is headquartered in Linthicum, Maryland.

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Buyer(S) 1

Buyer

Madison Logic

New York, New York, United States
Category Company
Founded 2005
Sector Marketing
DESCRIPTION

Madison Logic is a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic was founded in 2005 and is based in New York.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Maryland) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-18 Internal Results

London, United Kingdom

Internal Results Ltd. is a provider of B2B lead generation solutions, account-based marketing platform. Internal Results was founded in 2011 and is based in London, United Kingdom.

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