M&A Deal Summary

LiveWire Mobile Acquires FoneStarz Media Group

On December 17, 2010, LiveWire Mobile acquired communications company FoneStarz Media Group from Primary Capital Partners

Acquisition Highlights
  • This is LiveWire Mobile’s 2nd transaction in the Communications sector.
  • This is LiveWire Mobile’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2010-12-17
Target FoneStarz Media Group
Sector Communications
Buyer(s) LiveWire Mobile
Sellers(s) Primary Capital Partners
Deal Type Add-on Acquisition
Advisor(s) McNamee Lawrence & Co. (Financial)

Target

FoneStarz Media Group

St. Ives, United Kingdom
FoneStarz Media Group Ltd. is a provider in the management, hosting and retailing of mobile content to a global audience.

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Buyer(S) 1

Buyer

LiveWire Mobile

Framingham, Massachusetts, United States

Category Company
Sector Communications
DESCRIPTION

LiveWire Mobile, Inc. provides caller, message, and subscriber personalization services for mobile operators.


DEAL STATS #
Overall 2 of 2
Sector: Communications M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 1 of 1
Year: 2010 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-03-17 Groove Mobile

Littleton, Massachusetts, United States

Groove Mobile is a provider of fully-managed, turn-key mobile music solutions for operators and record labels.

Buy $15M

Seller(S) 1

SELLER

Primary Capital Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 700M GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Primary Capital Partners is a private equity firm focused on management buyouts and buy-ins of mid-market companies with an enterprise value of £20 - £100 million. Primary looks for opportunities across Europe but concentrates primarily on businesses located in the UK and Germany. The Firm looks to invest £10 to £44 million of equity or equity-related capital per transaction. Target sectors include consumer products/services, business & support services, financial services, IT services, software, and industrial products/services. Primary Capital Partners was formed in 1994 and is based in London, United Kingdom.


DEAL STATS #
Overall 10 of 25
Sector: Communications M&A 1 of 1
Type: Add-on Acquisition M&A Deals 7 of 17
Country: United Kingdom M&A 8 of 23
Year: 2010 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-01 Paperchase Products

London, United Kingdom

Paperchase Products Ltd. is a provider in design-led stationery, cards, and gift-wrap. The company designs much of its own product range and new collections are released every few weeks. Paperchase Products was established in 1968 and is based in London, United Kingdom.

Buy £30M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-09-01 InBond

Stockton on Tees, United Kingdom

InBond Ltd. is a provider of logistics services. Its services include general and bonded warehousing, document management, pick and pack freight forwarding, inland clearance, distribution, and customs and excise services.

Sell -