M&A Deal Summary

Leaf Group Acquires ExpertVillage.com

On June 12, 2007, Leaf Group acquired internet software and services company ExpertVillage.com

Acquisition Highlights
  • This is Leaf Group’s 3rd transaction in the Internet Software and Services sector.
  • This is Leaf Group’s 3rd transaction in the United States.
  • This is Leaf Group’s 1st transaction in Texas.

M&A Deal Summary

Date 2007-06-12
Target ExpertVillage.com
Sector Internet Software and Services
Buyer(s) Leaf Group
Deal Type Add-on Acquisition

Target

ExpertVillage.com

Austin, Texas, United States
ExpertVillage.com is a premier Internet source for professional “how-to” videos filmed and produced by local filmmakers that feature experts on a broad range of topics.

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Buyer(S) 1

Buyer

Leaf Group

Santa Monica, California, United States

Category Company
Founded 2006
Sector Internet Software and Services
Employees341
Revenue 212M USD (2020)
DESCRIPTION

Leaf Group is a diversified Internet company with online media properties (eHow, LIVESTRONG.com and Cracked) and marketplace platforms (Society6 and Saatchi Art) that enable communities of creators to reach passionate audiences in large and growing lifestyle categories. Leaf Group was founded in 2006 and is based in Santa Monica, California.


DEAL STATS #
Overall 3 of 13
Sector: Internet Software and Services M&A 3 of 11
Type: Add-on Acquisition M&A Deals 3 of 13
State: Texas M&A 1 of 1
Country: United States M&A 3 of 10
Year: 2007 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-06-01 Cracked

Santa Monica, California, United States

Cracked is a provider of website, mobile apps, original digital video, social media and a popular podcast.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-27 Airliners.net

Sweden

Airliners.net is community driven website, forum, and database focused on aircraft photos and information. Airliners.net was formed in 1997.

Buy $8M