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  6. Leaf Group Acquires CoverItLive

M&A Deal Summary

Leaf Group Acquires CoverItLive

On March 3, 2011, Leaf Group acquired internet software and services company CoverItLive

Acquisition Highlights
  • This is Leaf Group’s 5th transaction in the Internet Software and Services sector.
  • This is Leaf Group’s 1st transaction in Canada.
  • This is Leaf Group’s 1st transaction in Ontario.
Investment Fate
  • CoverItLive was divested to a consortium of strategic buyers in 2014.

M&A Deal Summary
Date 2011-03-03
Target CoverItLive
Sector Internet Software and Services
Buyer(s) Leaf Group
Deal Type Add-on Acquisition

Target

CoverItLive

Toronto, Ontario, Canada
CoverItLive, Inc. is a provider of an extensive tool one can use for liveblogging live events or other real-time stuff such as earnings calls, press conferences and more. It is actively used both by traditional bloggers, journalists, major brands and mainstream media.

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Buyer(S) 1

Buyer

Leaf Group

Santa Monica, California, United States
Category Company
Founded 2006
Sector Internet Software and Services
Employees341
Revenue 212M USD (2020)
DESCRIPTION

Leaf Group is a diversified Internet company with online media properties (eHow, LIVESTRONG.com and Cracked) and marketplace platforms (Society6 and Saatchi Art) that enable communities of creators to reach passionate audiences in large and growing lifestyle categories. Leaf Group was founded in 2006 and is based in Santa Monica, California.

DEAL STATS #
Overall 6 of 13
Sector: Internet Software and Services M&A 5 of 11
Type: Add-on Acquisition M&A Deals 6 of 13
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2011 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-03-04 Pluck.com

New York, New York, United States

Pluck.com is an integrated community platform is used by more than 600 retailers, brands and publishers to grow their audience, accelerate product sales, and foster enduring customer loyalty.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-05 RSS Graffiti

Los Angeles, California, United States

RSS Graffiti LLC is a fun little Facebook application that is meant to take the fuss out of keeping your Facebook friends and fans updated with the latest news from your other sites.

Buy -
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