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M&A Deal Summary

LeadingResponse Acquires LeadRival

On January 14, 2020, LeadingResponse acquired marketing company LeadRival

Acquisition Highlights
  • This is LeadingResponse’s 2nd transaction in the Marketing sector.
  • This is LeadingResponse’s 4th transaction in the United States.
  • This is LeadingResponse’s 1st transaction in Texas.

M&A Deal Summary
Date 2020-01-14
Target LeadRival
Sector Marketing
Buyer(s) LeadingResponse
Deal Type Add-on Acquisition

Target

LeadRival

Southlake, Texas, United States
LeadRival is a traditional print advertising agency focusing on regional law firms, LeadRival evolved into a national digital marketing provider. The agency conducts and automates ad campaigns targeting people searching the Internet for help with injuries, disabilities, and other legal issues; and directs them to websites it creates and maintains for attorney clients.

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Buyer(S) 1

Buyer

LeadingResponse

Tampa, Florida, United States
Category Company
Founded 1995
Sector Marketing
Employees150
Revenue 70M USD (2017)
DESCRIPTION

LeadingResponse is client acquisition and lead generation specialist to professional service firms. LeadingResponse offers technology-enabled, data-driven client acquisition services to professional services end markets. LeadingResponse was founded in 1995 and is based in Tampa, Florida and with operations in Plano, Texas.

DEAL STATS #
Overall 4 of 4
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 4
State: Texas M&A 1 of 1
Country: United States M&A 4 of 4
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-16 IM Solutions

Dumfries, Virginia, United States

IM Solutions LLC provides management consulting firm.

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