Investment Summary

LDC Invests In Precise TV

On January 7, 2025, private equity firm LDC invested in marketing company Precise TV

Investment Highlights
  • This is LDC’s 6th transaction in the Marketing sector.
  • This is LDC’s 299th transaction in the United Kingdom.

Investment Summary

Date 2025-01-07
Target Precise TV
Sector Marketing
Investor(s) LDC
Deal Type Growth Capital
Advisor(s) SI Partners (Financial)
Keystone Law (Legal)

Target

Precise TV

London, United Kingdom
Precise TV is a contextual video AdTech platform driving business outcomes for brands. The company contextual intelligence platform leverages a combination of proprietary machine learning models to connect brands and agencies to the video moments that matter across YouTube, Shorts, Facebook, TikTok, Connected TV and Mobile Gaming, driving lower funnel conversions for advertisers looking to limit media wastage. Precise TV was founded in 2015 and is based in London, United Kingdom.

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Investor(S) 1

Investor

LDC

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 3.9B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

LDC is the private equity and investment arm of Lloyds Banking Group. LDC invests in mid-market companies throughout the UK. LDC seeks high growth businesses with at least two years of profitability (greater than £1 million). The Firm looks to commit £2 to £100 million in companies generating at least £5 million in revenue. Areas of interest include cleantech/environmental, construction/property, financial services, healthcare, industrials, retail/consumer, support services, TMT and travel/leisure. Prospective transaction types includes acquisition financings, development capital, equity release, MBOs, MBIs, mergers, private placements, and secondary buy-outs. LDC was formed in 1981 and is based in London.


DEAL STATS #
Overall 311 of 311
Sector: Marketing M&A 6 of 6
Type: Growth Capital M&A Deals 108 of 108
Country: United Kingdom M&A 299 of 299
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-18 Power Saving Solutions

Nottinghamshire, United Kingdom

Power Saving Solutions provides high-performance battery storage units and hybrid power systems for commercial use. Power Saving Solutions was founded in 2014 and is based in Nottinghamshire, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-27 Zip World

Wales, United Kingdom

Zip World is an outdoor adventure business and operator of zip-wire-focused theme parks. Zip World was founded in 2011 and is based in Wales, United Kingdom.

Sell -