Consolidation • Marketing

LDC Acquires TCEG

On January 1, 2016, private equity firm LDC acquired marketing company TCEG

Acquisition Context
  • This is LDC’s 3rd transaction in the Marketing sector.
  • This is LDC’s 167th transaction in the United Kingdom.
Investment Fate
  • TCEG was sold to a publicly-traded strategic buyer in 2017 for 25M GBP.

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M&A Deal Summary

Date January 1, 2016
Target TCEG
Sector Marketing
Buyer(s) LDC
Deal Type Consolidation

Target Company

TCEG

London, United Kingdom
TCEG is a collection of three creative agencies - WRG, The Moment and Just Communicate - that provide experiential marketing primarily through events and digital marketing, including virtual and augmented reality, predominantly to healthcare clients. TCEG is based in the UK but services clients across the world, with approximately one third of revenue generated in the US.
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Buyer Overview 1

Buyer

LDC

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 3.9B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

LDC is the private equity and investment arm of Lloyds Banking Group. LDC invests in mid-market companies throughout the UK. LDC seeks high growth businesses with at least two years of profitability (greater than £1 million). The Firm looks to commit £2 to £100 million in companies generating at least £5 million in revenue. Areas of interest include cleantech/environmental, construction/property, financial services, healthcare, industrials, retail/consumer, support services, TMT and travel/leisure. Prospective transaction types includes acquisition financings, development capital, equity release, MBOs, MBIs, mergers, private placements, and secondary buy-outs. LDC was formed in 1981 and is based in London.


Deal Context for Buyer #
Overall 175 of 311
Sector: Marketing 3 of 6
Type: Consolidation 2 of 4
Country: United Kingdom 167 of 299
Year: 2016 1 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-16 MB Aerospace

Motherwell, United Kingdom

MB Aerospace is a provider of precision aero-engine component manufacturing and repair services serving major aerospace and defense engine OEMs, Tier 1 suppliers, and MRO providers. MB Aerospace was founded in and is based in Motherwell, Scotland.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-18 CitySprint

Surrey, United Kingdom

CitySprint is a provider of courier and logistics services to customers. Company streamlines the delivery process, to any sector, from healthcare to high tech, manufacturing to publishing, with right vehicle to suit customers needs in a flexible and versatile fleet, like pushbikes to motorbikes, small and large vans. CitySprint was founded in 2001 and is based in Surrey, United Kingdom.

Buy £175M