Investment Summary

L Catterton Partners and Sofina Invest In SellerX

On August 12, 2021, growth capital firm L Catterton Partners and private equity firm Sofina invested in e-commerce company SellerX

Investment Highlights
  • This is L Catterton Partners’ 6th and Sofina’s 4th transaction in the E-Commerce sector.
  • This is L Catterton Partners’ 3rd and Sofina’s 3rd transaction in Germany.

Investment Summary

Date 2021-08-12
Target SellerX
Sector E-Commerce
Investor(s) L Catterton Partners
Sofina
Deal Type Growth Capital

Target

SellerX

Berlin, Germany
SellerX is Europe’s aggregator of third-party e-commerce businesses. The Company builds category-winning brands by acquiring and scaling third-party Amazon FBA and other e-commerce businesses, operating a number of brands across multiple verticals. SellerX was founded in 2020 and is based in Berlin, Germany.

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Investor(S) 2

Investor

L Catterton Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1989
PE ASSETS 30.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

L Catterton is a private equity firm that targets investments in consumer-related companies located throughout North America. L Catterton looks for businesses with identifiable brands and operating in 'defensible and extensible' positions within growth industry segments. Specific sectors of interest include branded consumables, food/beverages, consumer services, restaurants, media and marketing, household durables, specialty retail, mass merchant retail, and luxury/apparel. Prospective transactions include management buyouts, recapitalizations, turnarounds, and growth financings. L Catterton was formed in 1990 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 195 of 221
Sector (E-Commerce) 6 of 8
Type (Growth Capital) 79 of 91
Country (Germany) 3 of 3
Year (2021) 16 of 22
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-11 Beauty Industry Group

Salt Lake City, Utah, United States

Beauty Industry Group is a supplier of hair extensions and related beauty products. The company sells direct to consumers as well as through a network of over 40 independent distributors throughout the US and Canada. It is dedicated to provide customers with the highest quality products available while also providing unmatched service and value. Beauty Industry Group was founded in 2004 and is based in Salt Lake City, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-26 StriVectin

New York, New York, United States

StriVectin is an independent prestige skincare company in the U.S., empowers people to outsmart aging with our disruptive science and targeted solutions for aging and changing skin. Backed by over 35 years of clinical research, our proprietary NIA-114 Technology is clinically proven to strengthen the skin barrier and supercharge the efficacy of other performance ingredients to visibly transform skin. Cruelty Free, Paraben Free, and Suitable for All Skin Types, StriVectin products are sold through department stores and specialty retailers in North America, Europe, and Asia. StriVectin Operating was founded in 2002 and is based in New York, New York.

Sell -
Investor
DESCRIPTION

Sofina SA is a family controlled, publicly traded investment firm focused on making long-term, direct minority investments in leading companies, investing in third party growth and venture funds, and providing equity investments in fast growing companies. The Firm's direct investment group will consider opportunities throughout Europe where it can commit €100 to €300 million per transaction in companies valued up to €4.5 billion. Sofina SA dates back to 1898 and is headquartered in Brussels.


DEAL STATS #
Overall 29 of 31
Sector (E-Commerce) 4 of 4
Type (Growth Capital) 11 of 13
Country (Germany) 3 of 3
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-01 ReeToo

Shenzhen, China

ReeToo is a vitro diagnostics company which develops and manufactures fully automated diagnostic solutions which are integrated with the company’s proprietary AI technology for cell morphological analysis. The company’s major product lines include diagnostic equipment and consumables for samples including leucorrhea, blood cells and chromosomes. ReeToo was founded in 2017 and is based in Shenzhen, China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-18 Hillebrand

Mainz Hechtsheim, Germany

Hillebrand is a provider of logistics solutions operating in two specific niche markets beer, wine and spirits, and industrial bulk. Hillebrand was founded in 1844 and is based in Mainz Hechtsheim, Germany.

Sell -