Investment Summary

L Catterton Partners and Riverwood Capital Invest In Petlove

On June 18, 2020, growth capital firm L Catterton Partners and private equity firm Riverwood Capital invested in e-commerce company Petlove

Investment Highlights
  • This is L Catterton Partners’ 2nd and Riverwood Capital’s 1st transaction in the E-Commerce sector.
  • This is L Catterton Partners’ 5th and Riverwood Capital’s 7th transaction in Brazil.

Investment Summary
Date 2020-06-18
Target Petlove
Sector E-Commerce
Investor(s) L Catterton Partners
Riverwood Capital
Deal Type Growth Capital

Target

Petlove

Sao Paulo, Brazil
Petlove is an online pet shop with a portfolio of more than 15,000 pet products, including its own and exclusive brands, and also offers a complete pet retail platform. Petlove has a subscription service for pet products that, among other benefits, offers a 10% discount on all products, online service with veterinarians, and deliveries. The Company also acts as a technology provider for the Brazilian pet market, with more than 2,000 partners, including doctors, veterinary clinics, hospitals, and petshops. With technologies such as the pet profile, petlove fulfills its mission of making its customers' lives more convenient by bringing together in one place specialists, products, and tips to take care of what really matters the happiness of pets. Petlove was founded in 1999 and is based in Sao Paulo, Brazil.

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Investor(S) 2

Investor

L Catterton Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1989
PE ASSETS 30.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

L Catterton is a private equity firm that targets investments in consumer-related companies located throughout North America. L Catterton looks for businesses with identifiable brands and operating in 'defensible and extensible' positions within growth industry segments. Specific sectors of interest include branded consumables, food/beverages, consumer services, restaurants, media and marketing, household durables, specialty retail, mass merchant retail, and luxury/apparel. Prospective transactions include management buyouts, recapitalizations, turnarounds, and growth financings. L Catterton was formed in 1990 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 169 of 221
Sector (E-Commerce) 2 of 8
Type (Growth Capital) 70 of 91
Country (Brazil) 5 of 5
Year (2020) 6 of 16
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-10 Vroom

Houston, New York, United States

Vroom is an online car store in the US that helps customers save time, hassle and money by bringing all three aspects of the car buying process – buying, financing and selling – online in an easy, transparent and affordable way. Vroom offers thousands of high quality, refurbished, pre-owned vehicles with free delivery to customers’ doors across the US. Vroom was founded in 2012 and is based in New York, New York.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-17 IAFSTORE

Brescia, Italy

IAFSTORE is an online supplement store and one of the major European players in this space. With four key sectors (drugstore, herbalist's shop, organic foods, and sports nutrition), IAFSTORE is an online platform specializing in high-quality sports nutrition, food supplements, over-the-counter, and healthy products, which relies on a database of approximately 700,000 profiled customers across its websites. IAFSTORE was founded in 2007 and is based in Brescia, Italy.

Buy -
Investor

Riverwood Capital

Menlo Park, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2008
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Riverwood Capital is a tech-focused on private equity firm. Riverwood will consider investment opportunities across North and South America and looks for situations where the firm can commit $25 to $125 per transaction. Prospective transaction situations include growth capital financings, carve-outs, consolidations, and buyouts. Specific areas of interest include IT, communications, technology hardware, electronics, software, and digital media. Riverwood Capital was formed in 2008 and is based in Menlo Park, California.

DEAL STATS #
Overall 38 of 45
Sector (E-Commerce) 1 of 1
Type (Growth Capital) 19 of 22
Country (Brazil) 7 of 8
Year (2020) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-04 Sensor Tower

San Francisco, California, United States

Sensor Tower is a provider of market intelligence and insights for the global app economy. Sensor Tower provides enterprise-level data on mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy for the world’s most important markets. Sensor Tower was founded in 2013 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-31 Insider

Singapore, Singapore

Insider is a provider of B2C marketing automation software. Insider offers cross-channel campaign management (CCCM) and real-time personalization capabilities through its ML-enabled platform. Insider was founded in 2012 and is based in Singapore.

Buy -
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