M&A Deal Summary

L Catterton Partners Acquires Beauty Industry Group

On August 11, 2021, growth capital firm L Catterton Partners acquired consumer products company Beauty Industry Group from Gauge Capital, HGGC and True West Capital Partners

Acquisition Highlights
  • This is L Catterton Partners’ 30th transaction in the Consumer Products sector.
  • This is L Catterton Partners’ 119th transaction in the United States.
  • This is L Catterton Partners’ 5th transaction in Utah.

M&A Deal Summary
Date 2021-08-11
Target Beauty Industry Group
Sector Consumer Products
Buyer(s) L Catterton Partners
Sellers(s) Gauge Capital
HGGC
True West Capital Partners
Deal Type Secondary Buyout

Target

Beauty Industry Group

Salt Lake City, Utah, United States
Beauty Industry Group is a supplier of hair extensions and related beauty products. The company sells direct to consumers as well as through a network of over 40 independent distributors throughout the US and Canada. It is dedicated to provide customers with the highest quality products available while also providing unmatched service and value. Beauty Industry Group was founded in 2004 and is based in Salt Lake City, Utah.

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Buyer(S) 1

Buyer

L Catterton Partners

Greenwich, Connecticut, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1989
PE ASSETS 30.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

L Catterton is a private equity firm that targets investments in consumer-related companies located throughout North America. L Catterton looks for businesses with identifiable brands and operating in 'defensible and extensible' positions within growth industry segments. Specific sectors of interest include branded consumables, food/beverages, consumer services, restaurants, media and marketing, household durables, specialty retail, mass merchant retail, and luxury/apparel. Prospective transactions include management buyouts, recapitalizations, turnarounds, and growth financings. L Catterton was formed in 1990 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 194 of 221
Sector (Consumer Products) 30 of 37
Type (Secondary Buyout) 16 of 20
State (Utah) 5 of 5
Country (United States) 119 of 133
Year (2021) 15 of 22
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-03 Sweaty Betty

London, United Kingdom

Sweaty Betty is a provider of activewear brand whose purpose is to inspire women to find empowerment through fitness. Sweaty Betty was founded in 1998 and is based in London, United Kingdom.

Sell $410M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-12 SellerX

Berlin, Germany

SellerX is Europe’s aggregator of third-party e-commerce businesses. The Company builds category-winning brands by acquiring and scaling third-party Amazon FBA and other e-commerce businesses, operating a number of brands across multiple verticals. SellerX was founded in 2020 and is based in Berlin, Germany.

Buy -

Seller(S) 3

SELLER

Gauge Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Gauge Capital is a lower middle-market private equity firm focused on acquiring companies throughout the US and Canada. Gauge seeks businesses operating in the business services, healthcare services, consumer products, and food sectors. The Firm targets companies with $5 to $40 million of EBITDA. Prospective transaction situations include management buyouts, recapitalizations, divestitures, take privates, consolidations, and growth capital financings. Gauge Capital was formed in 2013 and is headquartered in Southlake, Texas.

DEAL STATS #
Overall 6 of 10
Sector (Consumer Products) 2 of 2
Type (Secondary Buyout) 3 of 5
State (Utah) 2 of 2
Country (United States) 6 of 10
Year (2021) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-20 NINJIO

Westlake Village, California, United States

NINJIO is a security awareness company that educates employees of organizations on how to become more secure by using short micro-learning animated and engaging security stories that are based on or inspired by real companies that have suffered actual significant security breaches. NINJIO was founded in 2015 and is based in Westlake Village, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-24 CENTEGIX

Atlanta, Georgia, United States

CENTEGIX is a provider of location-aware emergency communications, provided through an IoT and SaaS platform. The Company's platform, CrisisAlert, is enabled by a wearable badge with a single button which staff members push in the event of any type of emergency, from the everyday to the extreme. Once activated, the platform alerts first responders of the emergency situation and initiates audio and visual notifications across the entire campus. CENTEGIX is based in Atlanta, Georgia.

Buy -
SELLER

HGGC

Palo Alto, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2007
PE ASSETS 6.9B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HGGC (formerly Huntsman Gay Global Capital) focuses on middle-market leveraged buyouts, growth equity financings, recapitalizations, take privates, and corporate divestitures. The Firm primarily targets North American companies, but will consider international opportunities as well. HGGC looks for companies with at least $100 million in revenue. HGGC primarily targets enterprise software companies, however, the Firm will also consider opportunities in business services, consumer services, financial services, healthcare, industrial services, and information services. HGGC was formed in 2007 and is based in Palo Alto, California.

DEAL STATS #
Overall 20 of 24
Sector (Consumer Products) 2 of 2
Type (Secondary Buyout) 3 of 5
State (Utah) 1 of 1
Country (United States) 17 of 21
Year (2021) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-01 FPX

Dallas, Texas, United States

FPX provides an omni-channel platform of cloud-based solutions that optimize and automate quote-to-order business processes, enabling large, global companies to sell complex products and services with incredible speed, efficiency and precision.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-09 Fullscript

Ottawa, Ontario, Canada

Fullscript is a free online supplement dispensary & patient adherence tool that supports practitioners & the wellness of patients at the point of care and beyond. The company helps automate refills and strengthen patient relationships from any device or even within the client's EHR. It also supports practices beyond the point of care. Adherence-boosting tools, automated marketing support, and curated patient wellness content will keep patients on track and practice top-of-mind. Fullscript was formed in 2011 and is based in Ottawa, Ontario.

Buy -
SELLER

True West Capital Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2009
Size Small
Type Sector Agnostic
DESCRIPTION

True West Capital Partners is a private investment firm focused on lower middle-market company investments in the Western US. The Firm looks to commit $5 to $25 million into profitable businesses to support acquisitions, growth initiatives, buyouts, recapitalizations, and refinancings. True West does not have any sector preferences, but does avoid real estate, startups and project financings. True West Capital Partners was formed in 2009 and is headquartered in Los Angeles, California.

DEAL STATS #
Overall 2 of 6
Sector (Consumer Products) 1 of 1
Type (Secondary Buyout) 1 of 2
State (Utah) 1 of 1
Country (United States) 2 of 6
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-01 Permiter Security Partners

Brentwood, Tennessee, United States

Perimeter Security Partners is a designer, manufacturer, installer and maintenance provider of perimeter security solutions to internationally recognized corporations and governmental institutions. Permiter Security Partners was founded in 2014 and is based in Brentwood, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-01 Lief Labs

Valencia, California, United States

Lief Labs is a premier formulation and product development innovator and manufacturer of dietary supplements. The Company's in-house Product Development and R&D team creates the best tasting and most cutting-edge formulations of supplements. Lief also houses over 220,000 sq ft of new and fully renovated, fullservice, state-of-the-art, Current Good Manufacturing Practice (cGMP) manufacturing facility, which includes an in-house analytical testing lab and a microbiology lab, and offers custom solutions for a multitude of supplement categories. The Company collaborates with entrepreneurial firms to help them build premier brands. Lief’s turnkey solutions allow it to engage in seamless partnerships that help brands with scalability and sustainable growth. Lief Labs was founded in 2008 and is based in Valencia, California.

Buy -
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