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  5. Kinetiq Acquires Teletrax

M&A Deal Summary

Kinetiq Acquires Teletrax

On April 10, 2019, Kinetiq acquired information technology company Teletrax from 4C Insights

Acquisition Highlights
  • This is Kinetiq’s 1st transaction in the Information Technology sector.
  • This is Kinetiq’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2019-04-10
Target Teletrax
Sector Information Technology
Buyer(s) Kinetiq
Sellers(s) 4C Insights
Deal Type Merger

Target

Teletrax

London, United Kingdom
Teletrax Ltd. is a provider of advanced and accurate solution for real-time television analytics and cross-screen synchronized marketing campaigns.

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Buyer(S) 1

Buyer

Kinetiq

Doylestown, Pennsylvania, United States
Category Company
Sector Information Technology
DESCRIPTION

Kinetiq is a unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq is based in Doylestown, Pennsylvania.

DEAL STATS #
Overall 1 of 2
Sector: Information Technology M&A 1 of 1
Type: Merger M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2019 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-10-15 Veil Global Technologies

St. Louis, Missouri, United States

Veil Global Technologies is a cross-media data platform that connects offline and online audience insights to influence the customer journey with its first-party data management platform that instantly generates integrates analyzes and activates data to deliver unprecedented results, maximizing customer campaigns and advertising dollar ROI across all screens. Veil Global Technologies was founded in 2017 and is based in St. Louis, Missouri.

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Seller(S) 1

SELLER

4C Insights

Chicago, Illinois, United States
Category Company
Founded 2012
Sector Software
DESCRIPTION

4C Insights, Inc. is a provider of an integrated data analytics and social intelligence platform that allows advertisers to find the most valuable audiences. The 4C product suite includes activation on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter as well as TV synced ads across digital display, mobile, search, social, and video.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Merger M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-21 Kinetiq

Doylestown, Pennsylvania, United States

Kinetiq is a unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq is based in Doylestown, Pennsylvania.

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