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M&A Deal Summary

Keystone Capital Acquires Citizen Inside

On July 1, 2024, private equity firm Keystone Capital acquired marketing company Citizen Inside

Acquisition Highlights
  • This is Keystone Capital’s 3rd transaction in the Marketing sector.
  • This is Keystone Capital’s 38th transaction in the United States.
  • This is Keystone Capital’s 2nd transaction in Minnesota.

M&A Deal Summary
Date 2024-07-01
Target Citizen Inside
Sector Marketing
Buyer(s) Keystone Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Citizen Inside

Minneapolis, Minnesota, United States
Citizen Inside is a marketing services firm specializing in modernizing, creating, and operating in-house agencies and teams for enterprise clients through a combination of media, tech-enabled, and creative services. Citizen Inside was founded in 2024 and is headquartered in Minneapolis, Minnesota.

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Buyer(S) 1

Buyer

Keystone Capital

Chicago, Illinois, United States

Investor Investor Investor Investor

Category Private Equity Firm
Founded 1994
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Keystone Capital is a private equity firm focused on acquiring family businesses, corporate divestitures, industry consolidations, and special situations. Keystone prefers lower middle-market, US-based businesses with EBITDA of $5 to $20 million. Target sectors include specialty manufacturing, business services/outsourcing, food processing and ingredients, publishing, instrumentation, optical components, and healthcare products/services. Keystone will not invest in start-ups, turnarounds, commodities, defense/government contractors, retail stores, or restaurants. Keystone Capital was formed in 1994 and is based in Chicago, Illinois.

DEAL STATS #
Overall 39 of 40
Sector: Marketing M&A 3 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 8 of 9
State: Minnesota M&A 2 of 2
Country: United States M&A 38 of 39
Year: 2024 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-03 CONSOR Engineers

Chicago, Illinois, United States

CONSOR Engineers is a transportation and infrastructure engineering firm providing services in planning and design, structural assessment, and construction services. CONSOR Engineers is based in Chicago, Illinois.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-04 Om Produce

Irving, Texas, United States

Om Produce distributes products across a variety of categories including produce, dairy, frozen, and dry grocery items to South Asian and Asian independent grocery and foodservice customers. Om Produce was founded in 2003 and is based in Irving, Texas.

Buy -
Mergr

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