Investment Summary

Juggernaut Capital Partners Invests In Bluebird Botanicals

On July 23, 2021, private equity firm Juggernaut Capital Partners invested in consumer products company Bluebird Botanicals

Investment Highlights
  • This is Juggernaut Capital Partners’ 6th transaction in the Consumer Products sector.
  • This is Juggernaut Capital Partners’ 26th transaction in the United States.
  • This is Juggernaut Capital Partners’ 4th transaction in Colorado.

Investment Summary
Date 2021-07-23
Target Bluebird Botanicals
Sector Consumer Products
Investor(s) Juggernaut Capital Partners
Deal Type Growth Capital

Target

Bluebird Botanicals

Lafayette, Colorado, United States
Bluebird Botanicals is a manufacturer and distributor of hemp CBD products. Bluebird Botanicals was founded in 2012 and is based in Lafayette, Colorado.

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Investor(S) 1

Investor

Juggernaut Capital Partners

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2009
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Juggernaut Capital Partners (JCP) is a private equity firm that targets middle market consumer products and business services companies throughout the US. The Firm seeks majority and minority stakes where it can commit $10 to $50 million of equity capital. JCP will consider a variety of transaction types, including buyouts, restructurings, and recapitalizations. Juggernaut Capital Partners was formed in 2009 and is based in Washington DC.

DEAL STATS #
Overall 27 of 32
Sector (Consumer Products) 6 of 7
Type (Growth Capital) 15 of 18
State (Colorado) 4 of 5
Country (United States) 26 of 31
Year (2021) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-28 Atlas Vineyard Management

Napa, California, United States

Atlas Vineyard Management serves vineyard owners and wineries across California, Oregon, Washington, and Texas. Atlas Vineyard Management’s offerings include vineyard development, vineyard farming, grape sales, and viticulture services. Atlas Vineyard Management was founded in 2012 and is based in Napa, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-29 L Anza

Santa Monica, California, United States

L'Anza is an independent hair care company exclusively dedicated to the professional salon channel. The Company develops and markets a complete line of high-performance premium salon hair care products incorporating proprietary formulations and advanced ingredient complexes designed specifically to heal, seal and protect the hair. The Company’s portfolio is comprised of salon retail products including shampoos, conditioners, hair sprays and styling products and a rapidly growing line of service-based products, including hair color and treatment systems. L'Anza was founded in 2002 and is based in Santa Monica, California.

Buy -
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