M&A Deal Summary

JPMorgan Chase Acquires cxLoyalty Group - Global Loyalty Division

On December 28, 2020, JPMorgan Chase acquired marketing company cxLoyalty Group - Global Loyalty Division from cxLoyalty

Acquisition Highlights
  • This is JPMorgan Chase’s 1st transaction in the Marketing sector.
  • This is JPMorgan Chase’s 16th transaction in the United States.
  • This is JPMorgan Chase’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2020-12-28
Target cxLoyalty Group - Global Loyalty Division
Sector Marketing
Buyer(s) JPMorgan Chase
Sellers(s) cxLoyalty
Deal Type Divestiture

Target

cxLoyalty Group - Global Loyalty Division

Stamford, Connecticut, United States
cxLoyalty Group's Global Loyalty Division is a provider of loyalty technology solutions that drive deeper connections to clients.

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Buyer(S) 1

Buyer

JPMorgan Chase

New York, New York, United States
Category Company
Founded 1799
Sector Financial Services
Employees311,921
Revenue 155.0B USD (2023)
DESCRIPTION
Entrance to Chase Tower in downtown Chicago, Illinois.
Entrance to Chase Tower in downtown Chicago, Illinois.

JPMorgan Chase is a financial institution. The Company provides investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management. JPMorgan Chase was founded in 1799 and is based in New York, New York.

DEAL STATS #
Overall 17 of 27
Sector (Marketing) 1 of 1
Type (Divestiture) 2 of 2
State (Connecticut) 1 of 1
Country (United States) 16 of 22
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-02 55ip

New York, New York, United States

55ip is a financial technology company with proprietary capabilities empowering financial advisors to deliver tax-smart investment strategies at scale. Financial advisors use 55ip's tax-smart investment strategy engine to improve their efficiency and effectiveness. 55ip's intuitive experience and intelligent automation elevate portfolio design and delivery, helping advisors save time and drive better outcomes for their clients.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-17 Nutmeg

London, United Kingdom

Nutmeg is an online investment management service. Nutmeg builds and manages diversified portfolios, using technology to keep charges low and clearly show where you’re invested. Nutmeg was founded in 2011 and is based in London, United Kingdom.

Buy -

Seller(S) 1

SELLER

cxLoyalty

Stamford, Connecticut, United States
Category Company
Sector Marketing
Employees4,150
DESCRIPTION

cxLoyalty is a provider of loyalty solutions for financial services, retail, travel, and telecom industries. cxLoyalty design, administer, fulfill and deliver market leading loyalty programs for respected clients and their customers. cxLoyalty is based in Stamford, Connecticut.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 2 of 2
State (Connecticut) 1 of 1
Country (United States) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-03 Franklin Madison Group

Franklin, Tennessee, United States

Franklin Madison Group is a business services platform with deep expertise in the distribution, marketing, and administration of a broad range of simplified, guaranteed-issue insurance products. Franklin Madison Group was founded in 1971 and is based in Franklin, Tennessee.

Sell -
Mergr

Product

Company

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