cxLoyalty - M&A Summary and Business Overview

MarketingCompany

cxLoyalty M&A Summary

cxLoyalty has acquired 2 companies. A total of 1 acquisition came from private equity firms. It has also divested 2 assets.

cxLoyalty has acquired in 1 US state, and 2 countries. The Company’s most targeted sectors include internet software and services (100%).

cxLoyalty Business Overview

Where is cxLoyalty headquartered?

cxLoyalty is headquartered in Stamford, Connecticut.

How many employees does cxLoyalty have?

cxLoyalty has 4,150 employees.

What sector is cxLoyalty in?

cxLoyalty is a marketing company.

M&A Summary

  • M&A Total Activity4
    • M&A Buy Activity2
    • M&A Sell Activity2
  • Total Sectors Invested 1
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 3
  • M&A Advisors 2

cxLoyalty

cxLoyalty

6 High Ridge Park,
Stamford, Connecticut 06905
United States,
(800) 622-4863
www.cxloyalty.com

cxLoyalty is a provider of loyalty solutions for financial services, retail, travel, and telecom industries. cxLoyalty design, administer, fulfill and deliver market leading loyalty programs for respected clients and their customers. cxLoyalty is based in Stamford, Connecticut.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 2 - - - - - 2
Sell (0.2/yr) # 1 1 - - - - 2
  4

Most Recent M&A

Company Date Value Type
cxLoyalty Group, Inc. - Global Loyalty Division 2020-12-28 - Divestiture
Stamford, Connecticut
Franklin Madison Group LLC 2018-07-03 - Divestiture
Franklin, Tennessee · www.franklin-madison.com
Tavisca Solutions Pvt. Ltd. 2018-02-12 - Add-on Acquisition
Pune, India · www.tavisca.com
Webloyalty.com, Inc. 2011-01-14 - Add-on Acquisition
Norwalk, Connecticut · www.webloyalty.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 2 (100%) - - -
Insurance - - 1 (50%) -
Marketing - - 1 (50%) -
Total 2 - 2 -

By Geo

State/Country Buy Value Sell Value
United States 1 - 2 -
  Connecticut 1 - 1 -
  Tennessee - - 1 -
India 1 - - -
Domestic 1 (50%) - 2 (100%) -
Cross-border 1 (50%) - - -
Total 2 - 2 -

Top M&A Advisors

Financial Deals
Goldman Sachs
 1
Legal Deals
Davis Polk & Wardwell
 1

M&A Connections

Deals
Acquired from
Investor(s)
50%
1 (50%)
Divested to
Investor(s)
50%
1 (50%)
Strategic(s)
50%
1 (50%)

Company Summary

SECTOR

Marketing

Employees

4,150

Former Name

Affinion Group, Inc.

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