Add-on Acquisition • Marketing

JCDecaux SA Acquires High Traffic Media

On February 6, 2025, JCDecaux SA acquired marketing company High Traffic Media

Acquisition Context

This is JCDecaux SA’s 5th transaction in the Marketing sector.
This is JCDecaux SA’s 1st transaction in Panama.

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M&A Deal Summary
Date	February 6, 2025
Target	High Traffic Media
Sector	Marketing
Buyer(s)	JCDecaux SA
Deal Type	Add-on Acquisition

Target Company

High Traffic Media

Panama, Panama

High Traffic Media offers a range of services, including social media management, social media marketing, content marketing, ad management, and web development. High Traffic Media was founded in 2007 and is based in Panama.

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Buyer Overview 1

Buyer

JCDecaux SA

Plaisir, France

Category	Company
Founded	1964
Sector	Media
Employees	11,900
Revenue	2.5B EUR (2014)

DESCRIPTION

JCDecaux SA provides outdoor advertising services.

Deal Context for Buyer	#
Overall	10 of 10
Sector: Marketing	5 of 5
Type: Add-on Acquisition	10 of 10
Country: Panama	1 of 1
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-12-08	Pisoni Publicite Mouans-Sartoux, France Pisoni Publicite is an operator of outdoor advertising, signage of local businesses and offers all-format printing of its posters. Pisoni Publicite was founded in 1987 and is based in Mouans-Sartoux, France.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-12-08

Pisoni Publicite

Mouans-Sartoux, France

Pisoni Publicite is an operator of outdoor advertising, signage of local businesses and offers all-format printing of its posters. Pisoni Publicite was founded in 1987 and is based in Mouans-Sartoux, France.

Buy

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