M&A Deal Summary

Marigold Acquires Cheetah Digital

On October 21, 2021, Marigold acquired internet software and services company Cheetah Digital from Vector Capital

Acquisition Highlights
  • This is Marigold’s 5th transaction in the Internet Software and Services sector.
  • This is Marigold’s 4th transaction in the United States.
  • This is Marigold’s 1st transaction in Illinois.

M&A Deal Summary

Date 2021-10-21
Target Cheetah Digital
Sector Internet Software and Services
Buyer(s) Marigold
Sellers(s) Vector Capital
Deal Type Merger

Target

Cheetah Digital

Chicago, Illinois, United States
Cheetah Digital is an enterprise cross-channel marketing software company. Cheetah Digital Marketing Suite combines superior data management capabilities and cross-channel execution with in-house professional services expertise and dedicated support to help brands execute complex marketing programs at scale and achieve profitable brand outcomes. Cheetah Digital was founded in 1998 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Marigold

Nashville, Tennessee, United States

Category Company
Founded 2017
Sector Internet Software and Services
DESCRIPTION

Marigold provides email marketing platforms: Campaign Monitor, Delivra, and Emma. Marigold solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. Marigold was founded in 2017 and is based in Nashville, Tennessee.


DEAL STATS #
Overall 5 of 5
Sector: Internet Software and Services M&A 5 of 5
Type: Merger M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 4 of 4
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-02 Selligent Marketing Cloud

San Jose, California, United States

Selligent Marketing Cloud is an intelligent omnichannel marketing cloud platform provides actionable insights that empower companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Selligent Marketing Cloud is based in San Jose, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-30 Marigold - Enterprise Software Business

Nashville, Tennessee, United States

Marigold's Enterprise Software Business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.

Sell $325M

Seller(S) 1

SELLER

Vector Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 4.0B USD
Size Large
Type Sector Focused
DESCRIPTION

Vector Capital is a private equity firm specializing in spinouts, buyouts and recapitalizations of established technology businesses. Vector targets both public and private company investments. Prospective businesses typically have strong customer bases, high gross margins, and at least $30 million in sales. Vector Capital was formed in 1997, after spinning out from Ziff Brothers Investments. The Firm is based in San Francisco, California.


DEAL STATS #
Overall 31 of 34
Sector: Internet Software and Services M&A 8 of 8
Type: Merger M&A Deals 2 of 2
State: Illinois M&A 2 of 2
Country: United States M&A 26 of 29
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-21 Marigold

Nashville, Tennessee, United States

Marigold provides email marketing platforms: Campaign Monitor, Delivra, and Emma. Marigold solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. Marigold was founded in 2017 and is based in Nashville, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-23 MarkLogic

Redwood City, California, United States

MarkLogic is a provider of enterprise data integration and data management solutions. MarkLogic’s technology simplifies the integration of enterprise data across silos to provide immediate business value. MarkLogic Data Hub Service is a fully managed cloud data platform that is able to reliably assemble raw data, index it in real-time for powerful semantic search, and provide the ability to securely run operational and analytical applications at scale. MarkLogic was founded in 2001 and is based in Redwood City, California.

Buy -