Secondary Buyout • Marketing

Investcorp Acquires IDX

On March 30, 2021, asset manager Investcorp acquired marketing company IDX from ECI Partners

Acquisition Context
  • This is Investcorp’s 3rd transaction in the Marketing sector.
  • This is Investcorp’s 22nd transaction in the United Kingdom.

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M&A Deal Summary

Date March 30, 2021
Target IDX
Sector Marketing
Buyer(s) Investcorp
Sellers(s) ECI Partners
Deal Type Secondary Buyout

Target Company

IDX

London, United Kingdom
IDX is a provider of digital corporate communications and marketing services to blue-chip institutions globally. IDX was founded in 2000 and is based in London, United Kingdom.
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Buyer Overview 1

Buyer

Investcorp

New York, New York, United States

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1982
PE ASSETS 53.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Investcorp is a global investment group focused on a variety of investment disciplines. Practice areas include private equity in North America and Western Europe, hedge funds, US real estate, technology investments, and Middle Eastern private equity. Within North America/Europe private equity, Investcorp targets market leaders with proven track records. It looks to invest $15 to $50 million in companies with revenues of $10 to $250 million. Investcorp's technology group sponsors growth-oriented control investments in the tech sector. Investcorp's Middle East practice focuses on buyout/build opportunities in North Africa and the Gulf Region. Target sectors include services, infrastructure, manufacturing, and energy. Investcorp was formed in 1982 and is based in Manama, Bahrain.


Deal Context for Buyer #
Overall 165 of 189
Sector: Marketing 3 of 4
Type: Secondary Buyout 54 of 60
Country: United Kingdom 22 of 24
Year: 2021 5 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-29 Theeb

Riyadh, Saudi Arabia

Theeb is a rental company in Saudi Arabia and operates in various locations across the Kingdom including at all major airports. Theeb was founded in 1991 and is based in Riyadh, Saudi Arabia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-07 Kee Safety

West Midlands, United Kingdom

Kee Safety is a provider of fall protection solutions and products associated with working at height. The Company’s products have a longstanding reputation for their quality, reliability, and safety and include fall prevention equipment, roof edge protection, barrier and guardrail systems, and safe access solutions. Kee Safety was founded in 1934 and is based in West Midlands, United Kingdom.

Sell -

Seller Profile 1

SELLER

ECI Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1976
PE ASSETS 2.0B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

ECI Partners is a private equity firm focused on the smaller middle-market company that invests in growing businesses valued up to £300m. ECI looks for UK businesses or businesses with a substantial presence in the UK. Funds are generally used to support expansion, acquisitions, management buyouts, buy-ins, turnarounds, and refinancing. Target sectors include IT services, support services, Insurance, and SME services. ECI will not invest in early-stage companies. ECI Partners was formed in 1976 and has offices in London, Manchester, and New York.


Deal Context for Seller #
Overall 66 of 76
Sector: Marketing 2 of 3
Type: Secondary Buyout 21 of 26
Country: United Kingdom 61 of 70
Year: 2021 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-18 Ciphr

Reading, United Kingdom

Ciphr is a specialist provider of Software-as-a-Service (SaaS) HR, payroll, recruitment, and learning software that connects businesses with their employees via an online platform, CIPHR Connect. Ciphr was founded in 1982 and is based in Reading, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-05 CPOMS

Skipton, United Kingdom

CPOMS is an online system, used by over 14,000 schools across the globe to help school staff, across both primary and secondary education, log any concerns relating to the wellbeing of a pupil whether pastoral, safeguarding or in relation to child protection. CPOMS is based in Skipton, United Kingdom.

Sell -