Consolidation • Consumer Products

Innovatus Capital Partners Acquires Certor Sports

On December 23, 2020, private equity firm Innovatus Capital Partners acquired consumer products company Certor Sports

Acquisition Context
  • This is Innovatus Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Innovatus Capital Partners’ 2nd transaction in the United States.
  • This is Innovatus Capital Partners’ 1st transaction in Indiana.

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M&A Deal Summary

Date December 23, 2020
Target Certor Sports
Sector Consumer Products
Buyer(s) Innovatus Capital Partners
Deal Type Consolidation

Target Company

Certor Sports

Plainfield, Indiana, United States
Certor Sports is a domestic sporting goods manufacturer with a comprehensive patent portfolio doing business under a variety of brands including VICIS, Schutt, ProGear, Tucci Bats, Hollywood Bases, Adams USA among others. Certor Sports was formed in 2020 and is based in Plainfield, Indiana.
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Buyer Overview 1

Buyer
DESCRIPTION

Innovatus Capital Partners is a private investment firm focused on investing in situations caused by distress, disruption, or growth. The Firm seeks long-term investments in real and financial assets across a range of industry sectors and risk levels. Innovatus Capital Partners was founded in 2016 and is based in New York, New York.


Deal Context for Buyer #
Overall 2 of 6
Sector: Consumer Products 1 of 1
Type: Consolidation 1 of 1
State: Indiana 1 of 1
Country: United States 2 of 5
Year: 2020 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-10 Guerdon

Boise, Idaho, United States

Guerdon is manufacturer of large-scale, commercial modular construction projects in the Western US and Canada. Guerdon’s modular technology combines on-site construction with precise off-site factory assembly line production. Guerdon is based in Boise, Idaho.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-27 VSA

Chicago, Illinois, United States

VSA is an integrated marketing service company providing a complement of digital and brand strategy, design, and consumer activation strategy. VSA creates brand programs and initiatives across the B2B and B2C omnichannel. The agency’s capabilities span a suite of integrated services encompassing design, strategy, branding, marketing, and digital activation. VSA was founded in 1982 and is based in Chicago, Illinois.

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