Buyout (LBO, MBO, MBI) • Marketing

Innova Capital Acquires WeNet

On June 6, 2019, private equity firm Innova Capital acquired marketing company WeNet

Acquisition Context
  • This is Innova Capital’s 4th transaction in the Marketing sector.
  • This is Innova Capital’s 41st transaction in Poland.

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M&A Deal Summary

Date June 6, 2019
Target WeNet
Sector Marketing
Buyer(s) Innova Capital
Deal Type Buyout (LBO, MBO, MBI)

Target Company

WeNet

Warszawa, Poland
WeNet specializes in the provision of active online marketing services and web presence management for customers in the small and medium enterprises sector. An extensive product range, tailored to the needs of customers, helps entrepreneurs promote their businesses and products in the digital world and reach new customers via numerous channels, such as marketing in Google search engine (SEO and SEM), creating and optimizing websites, presence in internet search engines, social media, video, and mailing. WeNet is based in Warszawa, Poland.
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Buyer Overview 1

Buyer

Innova Capital

Warsaw, Poland

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 1.6B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Innova Capital is a private equity firm focused on investment opportunities in Central Europe. Innova generally looks to invest in businesses operating in Poland, Hungary, the Czech Republic, however the firm will also consider companies operating in bordering areas, such as the Nordic Countries, as well as Germany and Austria. Target sectors include business services, specialist media, financial services, and telecom. Innova seeks to commit between €25 to €40 million of equity capital per transaction. The Firm's investment horizon is three to five years. Innova Capital was formed in 1994 and is based in Warsaw, Poland.


Deal Context for Buyer #
Overall 54 of 70
Sector: Marketing 4 of 4
Type: Buyout (LBO, MBO, MBI) 40 of 46
Country: Poland 41 of 52
Year: 2019 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-23 CheMeS M. Szperliński

Sady, Poland

CheMeS M. Szperliński is a modern printing company specialized in the production of self-adhesive labels, shrink sleeves and laminate tubes that has been operating for 25 years. The work and the passion have made this modest family investment transform into a powerful enterprise that achieves significant successes. CheMeS is a continuously developing company, investing in people and technologies whilst introducing new solutions. CheMeS M. Szperliński is based in Sady, Poland.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-23 Optiplaza

Brasov, Romania

Optiplaza owns two retail chains of eyewear with 42 stores nationwide, i.e. Optiplaza and Optica Express, offering a wide range of products and brands. Most company’s sales come from the prescription glasses, contact lenses and eye care products followed by sunglasses. Optiplaza also sells optical products through its website. Optiplaza was founded in 2004 and is based in Brasov, Romania.

Buy -