M&A Deal Summary

Industry Dive Acquires NewsCred - Content Marketing Studio and Services Business

On July 28, 2020, Industry Dive acquired digital media company NewsCred - Content Marketing Studio and Services Business from Welcome

Acquisition Highlights
  • This is Industry Dive’s 1st transaction in the Digital Media sector.
  • This is Industry Dive’s 1st transaction in the United States.
  • This is Industry Dive’s 1st transaction in New York.

M&A Deal Summary
Date 2020-07-28
Target NewsCred - Content Marketing Studio and Services Business
Sector Digital Media
Buyer(s) Industry Dive
Sellers(s) Welcome
Deal Type Divestiture

Target

NewsCred - Content Marketing Studio and Services Business

New York, New York, United States
NewsCred's Content Marketing Studio and Services Business is a licensed content marketplace and content hub that publishes business news.

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Buyer(S) 1

Buyer

Industry Dive

Washington, District of Columbia, United States
Category Company
Founded 2012
Sector Digital Media
DESCRIPTION

Industry Dive is a digital media company that publishes business news and original analysis for 2 million executives in 11 industries. Industry Dive provides premium business news, original analysis, and other information products and services to more than 7 million executives across 19 industry verticals ranging from banking and supply chain to retail and waste.

DEAL STATS #
Overall 1 of 3
Sector (Digital Media) 1 of 2
Type (Divestiture) 1 of 3
State (New York) 1 of 2
Country (United States) 1 of 3
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-12 The Social Shake-Up

United States

The Social Shake-Up is a conference serving marketing, public relations, customer experience, technology and digital strategists.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-16 CFO Media Group

New York, New York, United States

The CFO Media Group is a publisher of CFO Magazine, CFO.com, and CFO Research. CFO Media Group is a global voice in enterprise finance intelligence and cutting-edge, award-winning thought leadership targeted by the global community of Chief Financial Officers.

Buy -

Seller(S) 1

SELLER

Welcome

New York, New York, United States
Category Company
Founded 2008
Sector Software
DESCRIPTION

Welcome is a marketing orchestration platform marketing management software that was purpose-built for the complexities of modern marketing, helping the world's best teams work better, together, and transform how they manage the end-to-end marketing lifecycle. Welcome was founded in 2008 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-17 Daylife

New York, New York, United States

NewsCred, Inc. is a provider of web-based news and information sources in real time.

Buy -
Mergr

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