Welcome - M&A Summary, Ownership, and Business Overview

SoftwareCompany

Welcome M&A Summary

Welcome has acquired 1 company of its own. It has also divested 1 asset.

Welcome has acquired in 1 US state. The Company’s most targeted sectors include internet software and services (100%).

Welcome Ownership

Who owns Welcome?

Welcome is owned by Optimizely. It was acquired on December 1, 2021.

Was Welcome formerly PE-backed?

Yes. Welcome was formerly owned by 2 private investors.

Welcome Business Overview

Where is Welcome headquartered?

Welcome is headquartered in New York, New York.

What sector is Welcome in?

Welcome is a software company.

When was Welcome founded?

Welcome was founded in 2008.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity1
    • M&A Sell Activity1
  • Total Sectors Invested 1
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1

Welcome

NewsCred, Inc.

386 Park Avenue South, 6th Floor,
New York, New York 10016
United States,
(212) 989-4100
www.welcomesoftware.com

Welcome is a marketing orchestration platform marketing management software that was purpose-built for the complexities of modern marketing, helping the world's best teams work better, together, and transform how they manage the end-to-end marketing lifecycle. Welcome was founded in 2008 and is based in New York City.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 1 - - - - - 1
Sell (0.2/yr) # - 1 - - - - 1
  2

Most Recent M&A

Company Date Value Type
NewsCred, Inc. - Content Marketing Studio and Services Business 2020-07-28 - Divestiture
New York, New York
Daylife, Inc. 2012-10-17 - Add-on Acquisition
New York, New York · www.daylife.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 1 (100%) - - -
Digital Media - - 1 (100%) -
Total 1 - 1 -

By Geo

State/Country Buy Value Sell Value
United States 1 - 1 -
  New York 1 - 1 -
Total 1 - 1 -

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Software

Established

2008

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