M&A Deal Summary

Impelus Acquires C2B Solutions Pty

On August 14, 2017, Impelus acquired marketing company C2B Solutions Pty for 7M USD

Acquisition Highlights
  • This is Impelus’ 3rd transaction in the Marketing sector.
  • This is Impelus’ largest (disclosed) transaction.
  • This is Impelus’ 4th transaction in Australia.

M&A Deal Summary
Date 2017-08-14
Target C2B Solutions Pty
Sector Marketing
Buyer(s) Impelus
Deal Type Add-on Acquisition
Deal Value 7M USD

Target

C2B Solutions Pty

North Sydney, Australia
C2B Solutions Pty Ltd. is a profitable and strategically compelling performance marketing company. The company was incorporated in 2015 and is based in North Sydney, Australia.

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Buyer(S) 1

Buyer

Impelus

East Sydney, Australia
Category Company
Founded 1999
Sector Marketing
Revenue 2M AUD (2021)
DESCRIPTION

Impelus is a mobile payments and mobile marketing company. Impelus was founded in 1999 and is based in Sydney, Australia.

DEAL STATS #
Overall 4 of 4
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 4 of 4
Country (Australia) 4 of 4
Year (2017) 2 of 2
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-27 Clipp Pty.

Sydney, Australia

Clipp Pty. Ltd. is a mobile payment and loyalty smartphone application.

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