Impelus - M&A Summary and Business Overview

MarketingCompany

Impelus M&A Summary

Impelus has acquired 4 companies.

Impelus’ largest acquisition to date was in 2017, when it acquired C2B Solutions Pty for $7M. The Company’s most targeted sectors include marketing (75%) and internet software and services (25%).

Impelus Business Overview

Where is Impelus headquartered?

Impelus is headquartered in East Sydney, Australia.

What is Impelus’ revenue?

Impelus disclosed revenue of 2M AUD for 2021 and 9M AUD for 2020.

What sector is Impelus in?

Impelus is a marketing company.

When was Impelus founded?

Impelus was founded in 1999.

M&A Summary

M&A Total Activity4
- M&A Buy Activity4
Total Sectors Invested 2
Total Countries Invested 1

Impelus

Impelus Ltd.

84 Pitt Street Suite 104, Level 1 East Sydney,
East Sydney, NSW 2000
Australia,
+61 2 93603385
www.impelus.com

Impelus is a mobile payments and mobile marketing company. Impelus was founded in 1999 and is based in Sydney, Australia.

M&A Summary

Buy vs Sell

Year		≤ '19	'20	'21	'22	'23	'24	T
Buy (0.0/yr)	#	4	-	-	-	-	-	4
Buy (0.0/yr)	vol	$11M						$11M
Sell (0.0/yr)	#	-	-	-	-	-	-	0
								4

Most Recent M&A

Company	Date	Value	Type
C2B Solutions Pty Ltd.	2017-08-14	7M USD	Add-on Acquisition
North Sydney, Australia
Clipp Pty. Ltd.	2017-02-27	-	Add-on Acquisition
Sydney, Australia · www.clipp.co
Vizmond Media Pty. Ltd.	2015-08-05	3M USD	Add-on Acquisition
Sydney, Australia · www.vizmondmedia.com
The Performance Factory Pty. Ltd.	2014-11-21	2M AUD	Add-on Acquisition
Darlinghurst, Australia · www.theperformancefactory.com.au
View All >>

M&A by Sector

Sector	Buy #	Value	Sell #	Value
Marketing	3 (75%)	11M (100%)	-	-
Internet Software and Services	1 (25%)	-	-	-
Total	4	$11M	-	-

By Geo

State/Country		Buy	Value		Sell	Value
Australia		4	11M		-	-
Total		4	$11M		-	-

Deal Values

buy	#	Total
< $100M	3	$11M
TOTAL		$11M
Largest	C2B Solutions Pty Ltd. $7M (2017-08-14)

Company Summary

SECTOR

Marketing

Revenue

2 78%	2021
9 25%	2020
12 52%	2019
25 53%	2018
53 14%	2017
61 85%	2016
33 74%	2015
19 59%	2014
12	2013
(millions of AUD)	Show More Show Less

Established

1999

Public

Australia (ASX): IMS

Former Name

Mobile Embrace Ltd.

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Impelus - M&A Summary and Business Overview

MarketingCompany