M&A Deal Summary

Iconix Brand Group Acquires American Greetings Corp - Strawberry Shortcake Brand And Related Assets

On March 4, 2015, Iconix Brand Group acquired business services company American Greetings Corp - Strawberry Shortcake Brand And Related Assets from American Greetings for 105M USD

Acquisition Highlights
  • This is Iconix Brand Group’s 1st transaction in the Business Services sector.
  • This is Iconix Brand Group’s 2nd largest (disclosed) transaction.
  • This is Iconix Brand Group’s 5th transaction in the United States.

M&A Deal Summary

Date 2015-03-04
Target American Greetings Corp - Strawberry Shortcake Brand And Related Assets
Sector Business Services
Buyer(s) Iconix Brand Group
Sellers(s) American Greetings
Deal Type Divestiture
Deal Value 105M USD

Target

American Greetings Corp - Strawberry Shortcake Brand And Related Assets

United States
Strawberry Shortcake is a global brand with an impressive and diversified network of over 350 licensees.Strawberry Shortcake has a strong international business with two largest international markets are Brazil and France, where the brand is highly recognized as a local based brand, marketed as Moranguinho in Brazil and Charlotte aux Fraises in France.

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Buyer(S) 1

Buyer

Iconix Brand Group

New York, New York, United States

Category Company
Founded 1978
Sector Apparel/Textiles
Revenue 109M USD (2020)
DESCRIPTION

Iconix Brand Group is a brand management company and owner of a diversified portfolio of global consumer brands across women’s, men’s, entertainment, and home. The Company’s business strategy is to maximize the value of its brands primarily through strategic licenses and joint venture partnerships around the world, as well as to grow the portfolio of brands through strategic acquisitions. Iconix Brand Group was formed in 1978 and is based in New York City.


DEAL STATS #
Overall 7 of 7
Sector (Business Services) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 5 of 5
Year (2015) 1 of 1
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-20 Lee Cooper Group

London, United Kingdom

Lee Cooper is a designer, manufacturer and marketer of branded jeans, clothing, accessories, and footwear.

Buy $72M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-30 The Sharper Image

Walnut Creek, California, United States

The Sharper Image is best known for its original products offered across the lifestyle, gift, gadget, electronics, wellness, fitness and travel categories. Sharper Image products are sold through a variety of channels, including at department and specialty stores and direct to consumer through the Sharper Image catalog and e-commerce website. The Sharper Image was formed in 1977 and is based in Walnut Creek, California.

Sell -

Seller(S) 1

SELLER

American Greetings

Cleveland, Ohio, United States

Category Company
Founded 1906
Sector Consumer Products
Employees7,000
DESCRIPTION

American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. American Greetings was founded in 1906 and is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide.


DEAL STATS #
Overall 2 of 2
Sector (Business Services) 1 of 1
Type (Divestiture) 2 of 2
Country (United States) 2 of 2
Year (2015) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-27 Photoworks

Cleveland, Ohio, United States

Photoworks Inc. operates as an online personal publishing company.

Sell -