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  6. ICF International Acquires PulsePoint Group

M&A Deal Summary

ICF International Acquires PulsePoint Group

On November 5, 2014, ICF International acquired marketing company PulsePoint Group from OLSON

Acquisition Highlights
  • This is ICF International’s 3rd transaction in the Marketing sector.
  • This is ICF International’s 6th transaction in the United States.
  • This is ICF International’s 1st transaction in Texas.

M&A Deal Summary
Date 2014-11-05
Target PulsePoint Group
Sector Marketing
Buyer(s) ICF International
Sellers(s) OLSON
Deal Type Divestiture

Target

PulsePoint Group

Austin, Texas, United States
PulsePoint Group is a management and digital consulting firm that provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement.

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Buyer(S) 1

Buyer

ICF International

Reston, Virginia, United States
Category Company
Founded 1969
Sector Business Services
Employees7,998
Revenue 2.0B USD (2024)
DESCRIPTION

ICF International is a provider of management, technology, and policy consulting and implementation services to government and commercial clients in the United States. ICF International was founded in 1969 and is based in Reston, Virginia.

DEAL STATS #
Overall 7 of 15
Sector: Marketing M&A 3 of 4
Type: Divestiture M&A Deals 1 of 2
State: Texas M&A 1 of 1
Country: United States M&A 6 of 12
Year: 2014 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-05 OLSON

Minneapolis, Minnesota, United States

Olson provides digital marketing solutions around customer engagement and branding and is widely recognized for its innovative strategic advisory work, its software-driven customer loyalty programs and its analytics-based marketing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-14 The Future Customer

London, United Kingdom

The Future Customer Ltd. is a boutique loyalty strategy and marketing company. The Future Customer is based in London, United Kingdom

Buy -

Seller(S) 1

SELLER

OLSON

Minneapolis, Minnesota, United States
Category Company
Founded 1992
Sector Marketing
DESCRIPTION

Olson provides digital marketing solutions around customer engagement and branding and is widely recognized for its innovative strategic advisory work, its software-driven customer loyalty programs and its analytics-based marketing.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Texas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-16 PulsePoint Group

Austin, Texas, United States

PulsePoint Group is a management and digital consulting firm that provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement.

Buy -
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