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M&A Deal Summary

Hubspot Acquires Xfunnel

On October 31, 2025, Hubspot acquired internet software and services company Xfunnel

Acquisition Highlights
  • This is Hubspot’s 13th transaction in the Internet Software and Services sector.
  • This is Hubspot’s 15th transaction in the United States.
  • This is Hubspot’s 3rd transaction in New York.

M&A Deal Summary
Date 2025-10-31
Target Xfunnel
Sector Internet Software and Services
Buyer(s) Hubspot
Deal Type Add-on Acquisition

Target

Xfunnel

New York, New York, United States
XFunnel helps businesses optimize their presence across AI search engines like ChatGPT, Perplexity, and Claude. It provides actionable insights by analyzing thousands of AI-generated responses to improve clients' brand visibility and drive better conversion rates in the era of AI-powered search. XFunnel was formed in 2025 and is based in New York, New York.

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Buyer(S) 1

Buyer

Hubspot

Cambridge, Massachusetts, United States
Category Company
Founded 2005
Sector Internet Software and Services
Employees8,246
Revenue 2.6B USD (2024)
DESCRIPTION

Hubspot is a provider of web-based marketing software solutions for small and medium sized businesses. The Company's software helps small businesses reach out and attract leads and new customers. Hubspot was formed in 2005 and is based in Cambridge, Massachusetts.

DEAL STATS #
Overall 16 of 16
Sector: Internet Software and Services M&A 13 of 13
Type: Add-on Acquisition M&A Deals 15 of 15
State: New York M&A 3 of 3
Country: United States M&A 15 of 15
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-16 Dashworks

San Francisco, California, United States

Dashworks is a knowledge assistant that helps employees find the information they need while also increasing productivity. Dashworks is headquartered in San Francisco, California.

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