M&A Deal Summary

HQ Equita and Invest Acquire Flad & Flad Communication

On December 10, 2009, private equity firms HQ Equita and Invest acquired marketing company Flad & Flad Communication

Acquisition Highlights
  • This is HQ Equita’s 1st and Invest’s 1st transaction in the Marketing sector.
  • This is HQ Equita’s 14th and Invest’s 1st transaction in Germany.

M&A Deal Summary

Date 2009-12-10
Target Flad & Flad Communication
Sector Marketing
Buyer(s) HQ Equita
Invest
Deal Type Buyout (LBO, MBO, MBI)

Target

Flad & Flad Communication

Heroldsberg, Germany
Flad & Flad Communication is a multi channel advertising agency based in Heroldsberg and covers the entire range of communication services: from brand management and classical advertising to public relations, educational marketing, interactive solutions, live communication, road shows and the construction of exhibition and trade fair booths. Flad & Flad Communication was founded in 1946 and is based in Heroldsberg, Germany.

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Buyer(S) 2

Buyer

HQ Equita

Hamburg, Germany

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1992
PE ASSETS 1.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

HQ Equita is a private equity firm that targets minority investments in mid-sized companies in German-speaking countries (primarily Germany, Austria and Switzerland). The Firm focuses on growth-oriented companies undergoing consolidation, with sustainable earnings power, and strong market positions. Equity seeks companies with revenues between €50 and €250 million. Equita is a generalist investor, with no sector preferences. The Fis not limited to specific industries. Equita has no limitation on its investment period, enabling it to invest in companies for the long term. The Firm will support a variety of transactions includes succession/ownership changes, group spin-offs, lead-up to IPOs, MBOs, MBIs, take privates, and growth capital financings. HQ Equita is an arm of family owned Harald Quandt Holding GmbH. HQ Equita was formed in 1992 and is based in Hamburg.


DEAL STATS #
Overall 17 of 30
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 8 of 15
Country: Germany M&A 14 of 26
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-04 Kolbe-Coloco Spezialdruck & Co KG

Versmold, Germany

Kolbe-Coloco Spezialdruck GmbH & Co KG is a manufacturers of marketing/advertising products and high-end labels. Kolbe masters sheet-fed and web-fed offset printing technologies and adds additional value to its customers by offering product design/development services. Kolbe-Coloco Spezialdruck was founded in 1828 and is based in Versmold, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-23 PMA AG

Uster,

PMA AG is a international manufacturer of technologically advanced, high-quality cable protection systems.

Sell €85M
Buyer

Invest

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 200M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

Invest is the investment arm of Raiffeisen bank group and looks to make long-term equity and mezzanine investments in small to mid-sized Austrian and German companies. Invest was established in 1984 and is headquartered in Linz, Austria.


DEAL STATS #
Overall 5 of 54
Sector: Marketing M&A 1 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 4 of 22
Country: Germany M&A 1 of 14
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Balmung

Kufstein, Austria

Balmung is a distributor of sports and medical equipment. Balmung was founded in 2004 and is based in Kufstein, Austria.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-01 PARAT Technology

Neureichenau, Germany

PARAT Technology is a manufacturer of case systems for professional users a manufacturer of soft tops for convertibles Innovation leader for LFI body parts in the automotive, commercial vehicle and caravan industry. PARAT Technology is based in Neureichenau, Germany.

Buy -