Investment Summary

Housatonic Partners Invests In eCard Systems

On December 15, 2023, private equity firm Housatonic Partners invested in information technology company eCard Systems

Investment Highlights
  • This is Housatonic Partners’ 2nd transaction in the Information Technology sector.
  • This is Housatonic Partners’ 72nd transaction in the United States.
  • This is Housatonic Partners’ 2nd transaction in Tennessee.

Investment Summary
Date 2023-12-15
Target eCard Systems
Sector Information Technology
Investor(s) Housatonic Partners
Deal Type Growth Capital

Target

eCard Systems

Brentwood, Tennessee, United States
eCard Systems is a provider of outsourced gift card solutions for more than 100,000 merchants in the restaurant, retail, and hospitality industries in the U.S. and abroad. The company provides a comprehensive suite of gift card products and processing services, with easy-to-use online ordering and high-touch customer service. eCard Systems was founded in 2001 and is based in Brentwood, Tennessee.

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Investor(S) 1

Investor

Housatonic Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1994
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Housatonic Partners is a private equity firm focused on investing in growing, profitable companies with a preference for businesses generating recurring revenues. Target sectors include services, media, and communications. Housatonic looks to commit $10 to $30 million per transaction to support buyouts and recapitalizations. Prospective companies generally have high gross margins and moderate capital intensity. Housatonic was formed in 1994 and has offices in Boston, Massachusetts and San Francisco, California.

DEAL STATS #
Overall 78 of 79
Sector (Information Technology) 2 of 2
Type (Growth Capital) 20 of 21
State (Tennessee) 2 of 2
Country (United States) 72 of 73
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-02 D2C Media

Edmonton, Alberta, Canada

D2C Media provides auto dealerships with digital marketing and lead management solutions, including websites, search engine & social media marketing solutions, customer relationship management software, outsourced virtual business development centers, and reputation management services. The company also owns and operates its media network, including AutoAubaine.com and AutoKMH.com. D2C Media was founded in 2003 and is based in Montreal, Quebec.

Sell CA$105M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-08 Guardian Data Destruction

South Hackensack, New Jersey, United States

Guardian Data Destruction is a provider of an onsite services for data destruction, enterprise and data center relocations and decommissioning, secure IT packing and logistics, and customized solutions for end-of-life IT assets. Guardian Data Destruction was founded in 2009 and is based in South Hackensack, New Jersey.

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