M&A Deal Summary

Housatonic Partners Acquires KeepingCount

On September 13, 2023, private equity firm Housatonic Partners acquired business services company KeepingCount

Acquisition Highlights
  • This is Housatonic Partners’ 14th transaction in the Business Services sector.
  • This is Housatonic Partners’ 71st transaction in the United States.
  • This is Housatonic Partners’ 1st transaction in Idaho.

M&A Deal Summary
Date 2023-09-13
Target KeepingCount
Sector Business Services
Buyer(s) Housatonic Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

KeepingCount

Boise, Idaho, United States
KeepingCount provides accounting, bookkeeping, tax advisory, and CFO services to businesses in a variety of industry verticals such as real estate, life sciences, e-commerce, and more. KeepingCount was founded in 2022 and is based in Boise, Idaho.

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Buyer(S) 1

Buyer

Housatonic Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1994
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Housatonic Partners is a private equity firm focused on investing in growing, profitable companies with a preference for businesses generating recurring revenues. Target sectors include services, media, and communications. Housatonic looks to commit $10 to $30 million per transaction to support buyouts and recapitalizations. Prospective companies generally have high gross margins and moderate capital intensity. Housatonic was formed in 1994 and has offices in Boston, Massachusetts and San Francisco, California.

DEAL STATS #
Overall 77 of 79
Sector (Business Services) 14 of 14
Type (Buyout (LBO, MBO, MBI)) 33 of 33
State (Idaho) 1 of 1
Country (United States) 71 of 73
Year (2023) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-12 Brainfuse

New York, New York, United States

Brainfuse is a provider of online tutoring services, career counseling, and veterans’ assistance programs to public libraries, higher education institutions, and K-12 school districts. Brainfuse was founded in 2001 and is based in New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-02 D2C Media

Edmonton, Alberta, Canada

D2C Media provides auto dealerships with digital marketing and lead management solutions, including websites, search engine & social media marketing solutions, customer relationship management software, outsourced virtual business development centers, and reputation management services. The company also owns and operates its media network, including AutoAubaine.com and AutoKMH.com. D2C Media was founded in 2003 and is based in Montreal, Quebec.

Sell CA$105M
Mergr

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