Add-on Acquisition • Consumer Services

Hotelplan Acquires Enigma Travel Group

On May 11, 2010, Hotelplan acquired consumer services company Enigma Travel Group from Livingbridge

Acquisition Context
  • This is Hotelplan’s 1st transaction in the Consumer Services sector.
  • This is Hotelplan’s 1st transaction in the United Kingdom.

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M&A Deal Summary

Date May 11, 2010
Target Enigma Travel Group
Sector Consumer Services
Buyer(s) Hotelplan
Sellers(s) Livingbridge
Deal Type Add-on Acquisition

Target Company

Enigma Travel Group

London, United Kingdom
The UK's leading independent ski tour operator focussed on the chalet market, catering to families and adult groups through the Esprit and Total brands.
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Buyer Overview 1

Buyer

Hotelplan

Godalming, United Kingdom

Category Company
Sector Consumer Services
DESCRIPTION

Hotelplan UK, the parent company of specialist tour operators Inghams and Inntravel, has expanded its operations in Britain 2010 by acquiring the Enigma Travel Group, a company specializing in skiing holidays, which comprises the Esprit Holidays and Ski Total brands. As a result of the 100% acquisition, Hotelplan UK has become one of the best diversified skiing and walking holidays specialist in Britain.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Services 1 of 1
Type: Add-on Acquisition 1 of 1
Country: United Kingdom 1 of 1
Year: 2010 1 of 1

Seller Profile 1

SELLER

Livingbridge

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 3.8B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Livingbridge is a UK-based investment group focused on investing in and growing mid-sized companies. The Firm targets businesses seeking £15 to £300 million of capital. Prospective companies should have 'ambitious mangement', scalable business models, and potential for market leadership. Sectors of interest include technology, media, communications, consumer products/services, healthcare, and education. Livingbridge was formed in 1995 and is based in London.


Deal Context for Seller #
Overall 24 of 102
Sector: Consumer Services 3 of 8
Type: Add-on Acquisition 14 of 44
Country: United Kingdom 21 of 92
Year: 2010 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-19 Encore Tickets

London, United Kingdom

Encore is an official partner of over 160 theatres and attractions and has been working closely with venues, producers and cultural institutions for over 19 years to create exclusive ticket deals, access and unique experiences for Encore customers. Encore delivers largest and most international theatre audiences with the widest range of plays and shows in the West End and Broadway, with over 6 million West End theatre and 10 million attraction tickets on sale at any one time. The Business sells both direct to consumer through its B2C brands (Ovation Tickets, NewYorkTheatreGuide.com, BoxOffice.co.uk, and LondonTheatre.co.uk) as well as through its 1,500 B2B online, media and travel partners including TimeOut, lastminute.com, and Expedia. Its global specialist theatre distribution platform is underpinned by a proprietary technology platform. Encore was formed in 2000 and is headquartered in London.

Buy £20M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-18 Traveljigsaw

Manchester, United Kingdom

TravelJigsaw sells into countries spanning Europe, Australia and South Africa via local language websites and a call centre based in Manchester. International online B2C car hire broker, delivering a multi lingual online and call centre service to customers from over 20 source countries, to over 75 destinations worldwide.

Sell -