M&A Deal Summary

Hostess Brands Acquires Voortman

On December 2, 2019, Hostess Brands acquired food company Voortman from Swander Pace Capital for 425M CAD

Acquisition Highlights
  • This is Hostess Brands’ 3rd transaction in the Food sector.
  • This is Hostess Brands’ largest (disclosed) transaction.
  • This is Hostess Brands’ 1st transaction in Canada.
  • This is Hostess Brands’ 1st transaction in Ontario.
Investment Fate
  • Voortman was divested to a consortium of strategic buyers in 2024.

M&A Deal Summary

Date 2019-12-02
Target Voortman
Sector Food
Buyer(s) Hostess Brands
Sellers(s) Swander Pace Capital
Deal Type Add-on Acquisition
Deal Value 425M CAD
Advisor(s) Houlihan Lokey (Financial)
Stikeman Elliott (Legal)

Target

Voortman

Burlington, Ontario, Canada
Voortman is a manufacturer of cookies and wafers sold under the Voortman brand. Voortman offers quality cookies, using the finest, hand-selected ingredients. Voortman was founded in 1951 and is based in Burlington, Ontario.

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Buyer(S) 1

Buyer

Hostess Brands

Lenexa, Kansas, United States

Category Company
Founded 1919
Sector Food
Employees2,800
Revenue 1.4B USD (2022)
DESCRIPTION

Hostess Brands is a packaged food company focused on developing, manufacturing, marketing, selling and distributing fresh sweet baked goods in the United States. Hostess Brands was founded in 1919 and is based in Lenexa, Kansas.


DEAL STATS #
Overall 3 of 3
Sector (Food) 3 of 3
Type (Add-on Acquisition) 2 of 2
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-01 Superior Cake Products

Southbridge, Massachusetts, United States

Superior Cake Products, Inc. is a provider of delicious sweet baked goods sold through in-store bakeries at retailers nationwide. Superior has been baking quality products for more than a century, producing a range of sweet goods including Éclairs, Madeleines, Brownie Bites®, Black and White Cookies and other offerings made under the “Superior on Main®” brand name.

Sell $65M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-22 Voortman

Burlington, Ontario, Canada

Voortman is a manufacturer of cookies and wafers sold under the Voortman brand. Voortman offers quality cookies, using the finest, hand-selected ingredients. Voortman was founded in 1951 and is based in Burlington, Ontario.

Sell -

Seller(S) 1

SELLER

Swander Pace Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 1.8B USD
Size Large
Type Sector Focused
DESCRIPTION

Swander Pace Capital (SPC) is a private equity firm focused on investing in North American middle-market consumer products companies. SPC looks for companies exhibiting strong growth potential and sales of up to $500 million. Specific areas of interest include food/beverage, household products, health living, packaging, personal care, pet products, sporting goods, specialty apparel, and specialty distribution. Prospective investment situations include management-led buyouts, consolidations, divestitures, turnarounds, recapitalizations, and growth capital financings. SPC was formed in 1996 and has offices in San Francisco, California; Bedminster, New Jersey; and Ontario, Canada.


DEAL STATS #
Overall 36 of 42
Sector (Food) 19 of 22
Type (Add-on Acquisition) 22 of 25
State (Ontario) 2 of 3
Country (Canada) 6 of 7
Year (2019) 2 of 2
Size (of disclosed) 4 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-21 Passport Foods

Ontario, California, United States

Passport Foods is a manufacturer and distributor of internationally-flavored foods to foodservice and retail channels in North America. Today Passport offers over 125 product SKUs across a comprehensive range of authentic, boldly-flavored product categories to food retailers and restaurants around the country. Headquartered in Southern California, Passport Foods has over 170 employees and was founded in 1978.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-21 Clarion Brands

Trevose, Pennsylvania, United States

Formed in 2014, Clarion Brands markets a portfolio of niche over-the-counter brands, Lipo-Flavonoid, Florajen, Certain Dri, Cystex, Albolene, and Anti-Monkey Butt. throughout the U.S. and Canada.

Sell -