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  5. Hootsuite Acquires Geotoko

M&A Deal Summary

Hootsuite Acquires Geotoko

On October 12, 2011, Hootsuite acquired software company Geotoko

Acquisition Highlights
  • This is Hootsuite’s 1st transaction in the Software sector.
  • This is Hootsuite’s 1st transaction in the United States.
  • This is Hootsuite’s 1st transaction in British Columbia.

M&A Deal Summary
Date 2011-10-12
Target Geotoko
Sector Software
Buyer(s) Hootsuite
Deal Type Add-on Acquisition

Target

Geotoko

Vancouver, British Columbia, United States
Geotoko is a location-based marketing tool adding to the existing geo-location capabilities in the social media management dashboard.

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Buyer(S) 1

Buyer

Hootsuite

Vancouver, British Columbia, Canada
Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Hootsuite was founded in 2008 and is based in Vancouver, British Columbia.

DEAL STATS #
Overall 1 of 12
Sector: Software M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 11
State: British Columbia M&A 1 of 4
Country: United States M&A 1 of 6
Year: 2011 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-06 Seesmic

San Francisco, California, United States

Seesmic, Inc. is a social media tool maker.

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