M&A Deal Summary

Hootsuite Acquires Brightkit

On September 4, 2014, Hootsuite acquired internet software and services company Brightkit

Acquisition Highlights
  • This is Hootsuite’s 3rd transaction in the Internet Software and Services sector.
  • This is Hootsuite’s 1st transaction in Canada.
  • This is Hootsuite’s 2nd transaction in British Columbia.

M&A Deal Summary
Date 2014-09-04
Target Brightkit
Sector Internet Software and Services
Buyer(s) Hootsuite
Deal Type Add-on Acquisition

Target

Brightkit

Vancouver, British Columbia, Canada
Brightkit provides software for custom social marketing campaigns.

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Buyer(S) 1

Buyer

Hootsuite

Vancouver, British Columbia, Canada
Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Hootsuite was founded in 2008 and is based in Vancouver, British Columbia.

DEAL STATS #
Overall 4 of 12
Sector (Internet Software and Services) 3 of 9
Type (Add-on Acquisition) 4 of 11
State (British Columbia) 2 of 4
Country (Canada) 1 of 4
Year (2014) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-22 uberVU

Cambridge, Massachusetts, United States

uberVU is a provider of social analytics solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-25 Zeetl

Vancouver, British Columbia, Canada

Zeetl, Inc. is a provider of web-based telephony and messaging solutions.

Buy -
Mergr

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