M&A Deal Summary

Hibu Group Acquires Moonfruit

On May 16, 2012, Hibu Group acquired internet software and services company Moonfruit for 37M USD

Acquisition Highlights
  • This is Hibu Group’s 1st transaction in the Internet Software and Services sector.
  • This is Hibu Group’s largest (disclosed) transaction.
  • This is Hibu Group’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2012-05-16
Target Moonfruit
Sector Internet Software and Services
Buyer(s) Hibu Group
Deal Type Add-on Acquisition
Deal Value 37M USD
Advisor(s) Viant Capital LLC (Financial)

Target

Moonfruit

London, United Kingdom
Moonfruit was launched in January 2000 during the dot-com bubble, and was supported entirely by advertisements. When the bubble burst, it became a subscription-based service.

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Buyer(S) 1

Buyer

Hibu Group

Reading, United Kingdom
Category Company
Founded 1966
Sector Marketing
DESCRIPTION

Hibu Group provides one-on-one service, expertise, and transparency to help local businesses compete and succeed online. Our unified digital marketing campaigns include digital listings management, website development and management, search engine marketing and optimization, online and mobile display, social campaign creation and management, and directories. Hibu Group was founded in 1996 and is based in Reading, United Kingdom.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (United Kingdom) 1 of 1
Year (2012) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-07-15 TransWestern Publishing Company

San Diego, California, United States

TransWestern Publishing Company LLC is a publisher of yellow page directory.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-26 Hibu

Cedar Rapids, Iowa, United States

Hibu provides a full suite of integrated digital marketing services to SMBs including digital listings management, website development and management, search engine marketing and optimization, online and mobile display, and social campaign creation and management. Hibu is based in Cedar Rapids, Iowa.

Sell -
Mergr

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